HSBC is currently offering a promotion in Singapore. For every HSBC Revolution Credit Card application, applicants will receive a set of Adidas Bags worth SGD 88.

HSBC Promotional Gift – Adidas Bag

Adidas branded goods have a higher perceived value compared to non-branded items in the eyes of consumers. However, ODM thought it would have been better to share the branding and put a HSBC logo on the bags as well. This would help to heighten brand awareness and recollection. Nevertheless, promotional gifts are good marketing strategy in terms of attracting crowds and a target market.

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