HSBC is widely known for having many attractive bank giveaway ideas for their offerings and promotional campaigns. And one of them was the promotion of the HSBC Revolution Credit Card application when applicants would receive a set of Adidas Bags that is worth SGD 88.
HSBC Bank Giveaway Ideas – Adidas Bag
The fact that the company has carried out the collaboration with Adidas was such a clever move. Adidas branded goods have a higher perceived value compared to non-branded items in the eyes of consumers. Moreover, with the price of SGD 88, the value of the promotional gift was considered to be highly valuable. Therefore, the whole offering would likely to drive the customers to take action to register the HSBC card.
What else can be done?
The promotional campaign itself was definitely a However, ODM thought it would have been better to share the branding and put an HSBC logo on the bags as well. This would help to heighten brand awareness and recollection. Nevertheless, promotional gifts are a good marketing strategy in terms of attracting crowds and a target market.
Check out some other bank-related promos:
Citibank Hong Kong promotional event was to offer earphones around causeway bay.
A Singaporean Bank DBS released a POS Display to present their promotional gifts in public places.
Another campaign from HSBC to promote their Platinum Business Visa Card.
An exquisite Mahjong set or cash rebate was China Construction Bank’s tiered promotion to its new customers.
In another event, CCB chose to offer a well-designed heating blanket for bed to back up their promotional campaign.
ODM: Home of High-Quality Promotional Items
Do you see your financial and banking company name being promoted on these ideas? Our team can help you design and customize these notebooks for your company. Surely, these are the best banking promotion items ever made. Feel free to contact the ODM Group and start to stand out from other financial and bank institutions.
