Enjoy an electronic store giveaway from Broadway marketing their Electronics in Hong Kong. Adidas and Godiva are partners for this promotion. Get a voucher for Adidas sports and Godiva chocolate if you spend a certain amount of money. This is a tiered promotion.
Deal 1- Receive an Adidas water bottle and Godiva drink after spending $5,490 on a Sonny camera
Deal 2- Receive a Godiva gift card and Adidas hat when you spend $5,580 on an Olympus camera
Deal 3- Spend $22,390 on a camera and receive an Adidas bag and Godiva chocolate box set.
Varied range of promotions looks good because Adidas and Godiva can promote multiple products. Also, there is something for everyone.
How to catch the eye for your promotion?
Broadway Electronics promoted their vouchers by having a cut out of the Godiva ice cream outside the store. As one can see, there is a huge POS display right outside the store that gives easy access for customers to see the giveaway. In addition to the display, the help of the famous chocolate brand raises more awareness for customers, making them want to enter the store.
Electronic Store Giveaway- Adidas and Sports related promotions:
Adidas is a famous sports brand that sells, designs and manufactures products like shoes, accessories and clothing. It is the largest sports manufacturer in Europe and second in the world. Likewise, sports related promotions are important because it targets a large group of people that are interested in sports; there is different age groups that enjoy sports.
Adidas and sports promotions are a good combination because there are many athletes, teams, leagues, and cities that are sponsors for or use Adidas. Allows for brand recognition all over the world, and for people to gain knowledge about an athlete, league or team they have never known before. Famous American football players such as outside linebacker of the Denver Broncos- Von Miller, quarterback of the Dallas Cowboys-Dak Presscott and safety of the Patriots- Malcolm Butler are all famous sponsors of Adidas. In addition, Adidas sponsors the Olympics and FIFA World Cup; making shoes and gears for the players.
Electronic Store Giveaway- Voucher Promotion advantages:
A big brand name is important because the brand name is established and familiar to customers. These promotional product also promotes brand recall; which allows the consumer to remember a brand name from their memory. For example, using the Adidas hat during a sports activity reminds you of the companies service. These different branding and marketing strategies helps customers establish brand loyalty or enforce customer loyalty. Moreover, it adds sales because the store is selling high end cameras to customers. These vouchers are a perfect delivery mechanism for promo gifts & great marketing for free Adidas merchandise and Godiva chocolates.
To summarize, this promotional gift is a great marketing platform for Adidas to show off new merchandise or get customers more familiar with their brand. Also allows for both companies to consider new markets. For example, Godiva’s cutout is pictures of ice cream and drinks. Follow our blog to learn more about electronic store giveaways.