Delivery mechanism is a key deciding factor on which product to give away as a promotional gift to clients. You need to match the product, the budget and the delivery mechanism as each aspect of planning a promotional campaign need to work well together to make it a success. Here we see our mascot firing logo gifts with a catapult. With this method, for example, it is important to have a soft, lightweight product that is not too fragile.
Think about places where your target audience will be and what sort of gift you might want them to get from your company. What is the message you want to get across about your company and what is the reasoning and theme behind your campaign?
Here are some popular techniques for distribution or delivery of promotional products:
- Giveaways in the street by people
- Mascot giving freebies
- Promotional products you can take away
- On pack Promotion
- In pack Promotion
- Mail In Rebate or Coupon
- Promotional Mail / Direct Mail promos
- Event goodie bags
- Games to win promotional items
- Launching promos with catapults
Giveaways in the streets
Employ people during the morning rush hour where people are scurrying to work. Even, in the midst of an adrenaline rush, the grab-and-go mindset still remains. A small gift and reading material can be quite good as people become captive audiences in mass transit. Pigsback gave away millions of stress toy pigs in this way.
Attention-grabbing mascots that give away freebies while patrolling around major events like sports stadium, parades, concerts etc. Mascots can also be placed nearby retail outlets to encourage instant purchase.
Promotional products you can take away
Printed logo pens in banks, hotels, insurance companies, etc. Ever borrow a pen from someone and recognize familiar brand on it such as a big hotel? Immediately you will recall the last time you had a memorable dinner in these hotels, and probably even reminisce about the past. A simple act and a long chain of thought follows. ODM has clients in the drinks business who specifically design bar items which can be “removed.” Once removed, the promotional gifts are valued and serve as great advertising with the company logo always strongly displayed. Take a look at this example below:
On pack Promotion
Walk down the aisle of any supermarket or departmental store and you will see a number of Gift with Purchase promotions. Product packages come with a supplementary item and often these take on a festive or promotional seasonal theme. Check out all the on-pack gifts we have tagged.
Similar to the above, but here, clients do not see the product as well. The packaging of the product needs to tell the story of the product which is not as clearly visible as an on-pack promo. We like this Nestle Sponge Bob promotion and Nestle Batman promo.
Mail in Rebate or Coupon
Both of these are covered in our blog on MIR and IRC. These can be used in direct mail or on packaging at retailers. Loyalty stamps promotional campaigns are another option to consider under this mechanism.
Promotional Mail / Direct Mail promos
If your target audience is too dispersed then mail them! Mailing is definitely an easy way to disseminate products to reach a large segment of the population. Direct mail might deliver the promotional product to the door and is often the case with existing clients. Due to size constraints and costs, many companies will opt for a special Mail in Rebate system. Many magazines offer gifts with subscription promotions – eg. if you subscribe to a magazine you get a free bag.
Event goodie bags
These are great gifts for your clients who visit a showroom, exhibit, conference or tradeshows. The clients are already there and usually met by staff. The reason for giving away these marketing gifts is to show appreciation and to help clients differentiate your service from competition. The goodie bags usually include a few different custom promotional giveaways and literature. When giving away multiple gifts, it is important that all the colours match with the branding of the company and that production is according to pantone. In order to save, costs it is best to order from one supplier and consolidate the shipment.
Games to win promotional products
There are various platforms and types of games that can be organized such as online games, event games, etc… When prizes are included in these games, the level of appeal and popularity of the game will increase as players pit their skills to challenge one another. At the upcoming HKTDC trade show, we expect them to use a lucky draw with a spinning wheel to give away standard Hong Kong TDC Promos such as custom luggage tags, custom printed coasters as well as vouchers for coffee and other treats. The lucky draw scope of audience is the largest as it accommodates the general market- people of all different age groups are able to participate in it. In order to tie all the promotional campaigns together, ODM can help companies to design and develop POS displays for promotions.
Toss promotional products such as promotional T-shirts, custom plush toys, and custom hats with logo from higher altitude and bring up the atmosphere as people try to be the one to catch these. Some concerts or events even have special devices to launch promotional products into the crowd. These can be traditional catapult or air gun to shoot prizes far. Performers are also used to leverage the brand. Some may even autograph the products (adding-value) before giving sending them out.
In summary, there are almost infinite promotional mechanisms that can be easily be used to promote your brand and message. ODM works with clients to maximise their marketing budget combining the most appropriate mechanisms with the best products.
For more marketing ideas, check these blogs out:
Improve overall trade show experience with unique promotional event giveaways, such as tote bags, samples, and branded shirts. Here’s what Centrestage has to offer its guests.
Read how DBS wins at marketing with bank giveaways and learn why offering incentives are a good idea to boost broaden your marketing reach.
Take advantage of quirky holidays to promote your company! Leveraging the holidays give you a lot of opportunities to be creative and push your brand to the forefront.
Are you looking for a simple yet effective way to stand out from the rest? Learn how an on-shelf display advertising display can help you break the monotony of retail.
Make a good first impression by opting for eco-friendly promotional products to advertise your brands. Here are some of our favorite promotional items that you can use for Earth Day 2020!
Walch’s GWP hand sanitizer holder is one that is ahead of its time. With the current pandemic scare, a custom hand sanitizer provides us extra protection from the viruses. Read the blog to know why we love this marketing idea.
GWPs are one of the most widely used delivery mechanism for promotional products. They are simple yet effective as they give customers more value for their money.
Gift redemption is also one of the most widely used delivery mechanism for promotional products. It is simple to execute and helps increase sales tremendously. Find out how Gatorade benefited from this marketing scheme.
Nothing fuels customer interest more than contest rewards! Learn why offering contest rewards is an effective delivery mechanism for promotional products.
If you want people to pay attention to your brand, use a promotional mascot! Looking to manufacture an inflatable mascot as part of your delivery mechanism for promotional products? Then check this blog out!
Offering on-pack gifts is one way to encourage customers to purchase your products. Check out how Colgate used on-pack premium to boost customer retention.
What are Delivery Mechanisms for Promotional Products?
Delivery mechanism is a key deciding factor on which product to give away as a promotional gift to clients. You need to match the product, the budget and the delivery mechanism as each aspect of planning a promotional campaign need to work well together to make it a success.
What are the factors to consider for a successful delivery mechanism?
-Places where your target audience will be -What sort of gift you might want them to get from your company -Message you want to get across about your company -The reasoning and theme behind your campaign
What are the popular techniques for distribution or delivery of promotional products?
-Giveaways in the street by people -Mascot giving freebies -Promotional products you can take away -On pack Promotion -In pack Promotion -Mail In Rebate or Coupon -Promotional Mail / Direct Mail promos -Event goodie bags -Games to win promotional items -Launching promos with catapults
What delivery mechanism should I use for my brand campaign?
It depends on your marketing budget, marketing goals, and target market.