Which works best – the UK or HK campaign by Horlicks?  Both use a very different Promotional Product Delivery Mechanism to give incentives to shoppers to go and buy their product.

Horlicks UK is currently offering a Redemption Campaign. A Bottle Necker paper sticker encourages buyers to take the chance to go online and enter to win.  The marketing says you can win instantly, but the gratification is not quite the same as getting a Gift with Purchase.

The ipods, TVs, radios and HMV vouchers all have a common music theme and value of each item is much higher given that everyone is not a winner..

Horlicks Hong Kong are currently offering these mini sports towels as an on-pack Gift with their drinks.  This is a simple promotion which does not take up much space.

A Towel is an Evergreen Promotional Product and never goes out of fashion.   Excellent promo to target sports individuals and give a gift your clients will use.. Read blog on Animal Shape Folding Towels.