Horlicks is offering colour markers as its giveaway for every box of Horlicks purchased. The colour markers may be used for art, drawing or design and it is a useful stationery for all. Read more to find out how the colour markers may be used as a giveaway…
Horlicks is the name of a company and of a malted milk hot drink. It is manufactured by GlaxoSmithKline in the United Kingdom, South Africa, New Zealand, Bangladesh, India, Pakistan and Jamaica, and under licence in the Philippines and Malaysia. In Hong Kong, Horlicks is known better as a café drink. It is served at fast-food shops such as Café de Coral and Maxim’s Express. It can be served hot or cold, and is usually sweetened with sugar. It is made with warm milk, and ice is added to it if a cold drink is desired.
How may the colour markers be used as a giveaway?
The colour markers may be used for drawing and colouring by children and young adults. It comes in a variety of colours in a clear packaging. The colour markers are washable and are not permanent, thus it will not stain furniture or clothes. Colour markers make great giveaway as they are versatile and are used by almost anyone. They can be used by children in school and adults at home.
Horlicks has branded its logo on the packet in order to increase brand awareness. Thus, more people will know about the Horlicks brand when they happen to glance at the packaging. The logo will also boost brand recall. This will boost reminder advertising for Horlicks as existing customers will be reminded of the brand in the long run. This will spur repeat purchases for Horlicks and it will also increase sales. Potential customers will be attracted to buy the box of Horlicks in order to get the colour markers for free. What do you think of this giveaway?