This Food Promo using unique activity books – not only do they contain baking recipes that consumers could use, they can also be personalized. Put your own picture on cover and use their unique stickers . This helps give consumers an emotional connect with the the product.
The promotional mechanism used is a limited redemption campaign. This allows for brands to give away higher valued goods as participation is limited to goods available.
In this case, Nestle only has up to 3000 of these gifts available with online redemption. There is a counter on the website to show books remaining – this highlights the exclusivity of the promotion and encourages immediate consumer participation as well as perceived value of product.
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