With the soon to be release of Batman vs Superman in cinemas, the excitement is rising and a Batman vs Superman promotion is a great way to increase your brands image and sales at such a time. Transnational food and beverage brand, Nestle have created their own Batman vs Superman promotion, and are giving away a free activity book in every pack of their Koko Krunch cereal.
On pack promotions in general are an easy and effective way to advertise your product amongst the ever hectic shop shelves. And with cereal always being sought after, a Batman and Superman promotion will definitely be noticed and chosen over other alternatives.
This Batman vs Superman promotion is being promoted as a Free Percuma Activity Book, and while stocks last there are two activity books to be collected. These activities for the creative mind books, come in either Batman or Superman and contains 14 pages of different activities for you to complete.
Batman vs Superman promotion- Why is it effective for promoting your brand?
- Brand value. Not only does Batman vs Superman promotion give a distinction to the product but it also creates necessary value to the product that will increase satisfaction to the interested consumers. What’s more, Batman and Superman are already popular film characters, so giving a free gift centred on this film is more valuable to collect.
- Increase sales. Often Overlooked, the influence of children within the gift purchasing process, particularly for in-store decisions. As they can impact the buying decision of their parents.By Nestle doing this Batman vs Superman promotion on their packaging it will certainly grab the attention of the child, increasing the chance of sale through their childlike negotiation tactics directed and the parents.
- Increased product portfolio. Implementing customisation such as this is a fantastic way to stand out and create a competitive advantage within an already saturated market like breakfast cereal.If the Koko Krunch variety is perhaps not selling as well, it will sell better with this Batman vs Superman promotion, thus drawing attention to other products.
For more information about cereal promotion ideas like this, or for knowing more information about your own designing your own promotional product, feel free to contact the ODM group.
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