#Grownupsgofree- A Case Study on Kellogg’s Cereal Promotion Idea

What brand comes to mind when you hear that a bowl of this corn flakes cereal can make your day great? We spontaneously associate it with Kellogg’s, right? Kellogg’s, an American multinational food manufacturing company, has been known as one of the original plant-based well-being companies. Recently, the company has rolled out its #GrownUpsGoFree campaign. This is certainly a fun cereal promotion idea that kids and kids at heart will love.

Cereal Promotion Ideas

Cereal Promotion Ideas

 

Kellogg’s gives adults some amazing free fun dates with their families at SEA LIFE Aquarium with every purchase of their cereal promotional packs. The cereal box promotions will run until June 22nd, 2022, at selected Merlin Entertainments attractions.

After purchasing, customers simply need to visit their site, and they are just a few clicks away from coming face to face with majestic sea creatures.

 

How to Redeem the Free Tickets?

  1. Find the unique 10-digit code printed inside promotional cereal packs and visit www.merlinfun.com to select and secure the date you want to visit.
  2. Book, pay, and print your entry tickets. Then head straight into the attraction on your day of the visit. No need to queue!
Cereal Promotion Ideas

Cereal Promotion Ideas

 

What Makes #GrownUpsGoFree Promotion Work?

Targeting Grown-Ups

Kellogg’s are known for their best-tasting corn flakes cereals that are great to include in a healthy diet. With families being their top priority, their main consumers are also adults looking for a nutritional yet delicious great day starter.

And with adults who hold the purchasing power, it is a great promotion to pique their interest and further appreciate the brand. #GrownUpsGoFree is an excellent cereal promotion idea that will increase purchase intent and boost customer engagement.

 

Partnering with Merlin Entertainments

As restrictions continue to ease and families are looking for fun places to visit, it is a great time to partner up with the UK’s top attractions. So whether customers like to take a break from their busy schedule or just wander around, participating in this promotion will be a great deal for them.

Cereal Promotion Ideas

Cereal Promotion Ideas

 

Leverage on Engagement Marketing

According to Forbes, experiential marketing can bolster a lasting connection between customers and a brand.

Whilst Kellogg’s increases purchase intent among their customers; Sea Life can utilize this promotion to build an abiding and remarkable connection with their guests. For both brands, this engagement marketing strategy can improve their relationships with their customers as it allows them to collect vital data about participating consumers, which can help them improve their future campaigns.

 

Creates An Active Understanding of the Product

One of marketing’s main objectives is to educate consumers about a product, which only works if the consumer is engaged. So this cereal promotion idea is an excellent way further to spread awareness with Kellogg’s passion for nutrition. Not just by offering a wide range of healthy breakfast cereals and snacks but also by promoting well-being through providing fun recreational activities to their customers.

Cereal Promotion Ideas

Cereal Promotion Ideas

 

Bringing It Together…

This cereal promotion idea from Kellogg’s is building a lasting and exceptional connection to their customers and business partners. Not to mention that it promotes its iconic breakfast cereal products more, sharing the highlight to the other variants such as the Coco Pops, Rice Krispies, and Krave.

#GrownUpsGoFree is definitely a win-win situation for the brands and their customers.

 

Throughout the years, Kellogg’s never failed in coming up with different and awesome cereal box promotions. We have actually featured some of them in our case studies.

2020 – The cereal brand has launched these branded promotional tumblers as part of their GWP strategy. The promotion was held from 1st to 31st July 2020.

 

They have also partnered with Lined Friends in producing these wonderful custom cereal bowls. Customers can obtain them by purchasing two participating promotional packs.

 

2019 – With their nurturing partnership with LINED friends, Kellogg’s produced this novelty GWP merchandise that features the LINE messaging app’s popular characters Brown and Sally.

 

To further increase customers’ loyalty and its visibility, Kellogg’s has launched this amazing on-pack promotion. A variety of on-pack merchandise made this cereal promotion create a real buzz in the market.

 

2018 – A good on-pack promotion? Let Kellogg’s show you the way with this on-pack promotional idea! The additional cereal has definitely garnered instant attention and enhanced customers’ perception of the brand.

 

If you’re interested in reading more insightful on-pack promotional blogs, check them out below!

 

How Can ODM Help?

Are you a company that seeks to promote its brand through promotional products, superb product packaging, and displays? If so, then do not hesitate to get in touch with ODM. Not sure where to start? Don’t worry; we got you covered!

With years of experience in the promotional product industry, you can always rely on us for effective and high-quality promotional products for various industries. Our team of product designers can help you with designing custom promotional merchandisePOS displays, and custom product packaging. We can help you with all things promotional!

 

Excellent On-Pack Promotional Ideas to Inspire Your Next Marketing Campaign:

2022-11-22T11:31:25+08:00

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