Kellogg’s recently had this gift with purchase promotion in Singapore. They were offering promotional tumblers for every purchase of 2 boxes of participating Kellogg’s products. Also, one of the products purchased should include a pack of Special K Blueberry and Almond cereal. There are 2 promotional tumblers up for grabs, a red and a blue one.
After purchasing Kellogg’s products, shoppers can redeem the promotional tumbler at the customer service counter, after showing their proof of purchase. The promotion was held from 1st to 31st July 2020.
Kellogg’s has always been one of the biggest and well-established brands in the market and they always have amazing brand promotions from time to time. Indeed, this is an excellent GWP promo which is effective in enticing customer to purchase their products. Furthermore, this can allow them to stand out in the highly saturated FMCG industry.
Why we love Kellogg’s Promotional Tumblers
Custom tumblers are very practical gifts to offer to customers as they are daily use items. A bowl of cereal and a cup of coffee or tea is a perfect breakfast combo. Shoppers can then use this tumbler to keep their drinks warm for a longer period of time. Other than that, the tumbler to store cold drinks as well. This is perfect for a smoothie or bubble tea lovers! In addition, the tumbler has a very large capacity volume.
The target audience for Kellogg is probably young working adults. Hence, this tumbler is especially useful for them to use when they are working from home or the office. The magic of offering a free practical gift is that it will bait them to your promotion as this product is probably a necessity for them.
There are 2 designs up for grabs, a red and a blue one, which give the customer an option to pick their preference. Or possibly, some shoppers would want to get both designs as they enjoy collectibles.
Visible Brand Logo
The tumbler has the Kellogg’s logo printed on it which can help boost brand recall. Tumblers are a daily use item. Thus, whenever the user holds the tumbler and sees the logo, they are reminded of the Kellogg’s brand and will continue to buy their products.
Offering reusable items as a promotional giveaway is a great marketing effort by the brand to encourage shoppers to live a sustainable lifestyle.
As our plastic waste is proliferating, it is everyone’s responsibility to minimise our waste. By using a custom tumbler when purchasing drinks, it can help reduce the use of plastic cups.
Some shoppers are also trying to live an eco-friendly lifestyle. Therefore, when they see this promotion, they will be interested to get the free gift incentive.
On the shelf talker, the word “Premium” is very prominent, which can allure many shoppers. This will boost the overall perceived value to Kellogg’s as they feel that the promotion is value for money. Overall, it is a 2-in-1 deal for them, they are able to enjoy Kellogg’s cereal and also receive a high-end gift, which is an absolute win for them. In addition, they are more likely to purchase Kellogg’s cereal over its competitors and also creating impulse purchases.
Moreover, having such promotions will excite shoppers. They will definitely enjoy the gift and will look forward to more promotions by the brand, which builds continuous brand loyalty.
This is an astounding in-store promotion by Kellogg’s in boosting their retail sales and rise above their competition. When offering a gift with purchase, your brand should consider the practicality of the product and the interests of your target market. This way, you will be able to pique their interest and they are more likely to support your brand.
How ODM can help
The ODM Group has years of experience in the promotional product industry. Furthermore, we are well-experienced when it comes to on-pack promotion, gift with purchase, in-store display, POS Displays, and many more. Plus we have a design team, Mindsparkz, that can come up with a new, unique and innovative product ideas
Our past clients, many who are big FMCG brands are very satisfied with the work that we do. We assure you that you will not be disappointed with the end result of the custom promotional merchandise. So, do not hesitate to contact us today!
Do take a look at our portfolio of food brands we collaborated with, here: Promotional Gifts for the Food Industry.
Check out our other blogs!
Kellogg’s had this on-pack promotion which they are offering a uniquely designed custom cereal bowl, in collaboration with Line!
Check out this Nescafe On-Pack promotion we came across in Hong Kong. They were offering promotional tumblers too!
Marigold is offering promotional lunch boxes as their gift with purchase, in collaboration with We Bare Bears.
Check out this amazing gift with purchase promotion by Lipton. They were offering limited edition double wall custom teacups.
Nestle’s Milo had this marketing campaign targeted towards kids. The on-pack custom hand towels have many interesting designs that indeed pique their interests!