Recently, we came across this gift with purchase promotion at a supermarket in Singapore. Marigold is offering promotional lunch boxes for every SGD$6 spent on Marigold UHT Milk. This is in collaboration with the popular American cartoon TV show, We Bare Bears. The promotional gift offer was from 1 – 31 August 2020.
Promotional Lunch Boxes
Overall, we think that this is an excellent marketing strategy by the dairy company to entice customers and stand out from the highly competitive market.
Here are 5 Reason why we love Marigold’s Promotional Lunch Boxes
Eye-Catching Floor Display
Marigold’s products are beautifully showcased on a retail floor display. Furthermore, the promotion is clearly shown on a big signboard. This will definitely catch the eye of many shoppers and will attract them to the products.
Promotional Lunch Boxes
Overall, having your own custom floor display can help differentiate yourself and make your brand from the competition. Moreover, it will boost the perceived value of your brand.
Practicality
The trend nowadays in people’s lifestyle is bringing your own food containers to takeaway meals. This is an effort to protect the environment by eliminating as much as packaging waste as possible. Lunchboxes are definitely very practical items used in our daily lives. Therefore, this product will definitely interest many shoppers.
Not only that, but this product will also appeal to the parents as it is kid-friendly. These custom lunch boxes are indeed must-haves to bring to school.
Licensed Merchandise
We Bare Bears is a really popular show in Singapore. The three bears indeed warm the hearts of many Singaporeans.
Having this licensed merchandise will create pester power as many children enjoy watching this show. They would persuade their parents to buy Marigold milk in order to get a free lunchbox.
Promotional Lunch Boxes
Not only does it appeal to children, but adults really love these adorable characters. Just like Hello Kitty or Line Friends, some of them may want to get the free gift not to use it but just to collect them.
Overall, having licensed merchandise for your on-pack promotions or Gift-with-purchase is a great way for your brand to attract a wider group of customers.
Collectibles
There are 4 designs of promotional lunch boxes up for grabs, the brown bear, the panda, the polar bear, and all 3 of them together.
Promotional Lunch Boxes
Having a collectible gift with purchase is a great way to increase sales as some shoppers would want to collect all 4 designs. Therefore, creating impulse purchases.
Limited Edition
The promotional lunch boxes are limited edition and are only available for the month of August. Therefore, some shoppers will feel the urge to buy Marigold milk so they will not miss out on the promotion.
Our Takeaways
The Dairy market and FMCG industry are indeed highly competitive industries. Brands should roll out interesting marketing campaigns in order to stand out. In which, Marigold has successfully done so. Promotional lunch boxes are very practical items that will appeal to many people. Furthermore, including popular cartoon characters in the products will allure more people. Last but not least, Marigold has upped its game by having a visually appealing floor display to distinguish its brand from the competition.
How ODM can help
Were you inspired by Marigold’s and We Bare Bears’ collaboration? We believe that you, too, can also be successful with your promotions.
With many years of experience in the promotional products industry, we are your go-to agency to assist with your marketing needs. We can help you with on-pack promotion, gift with purchase, in-store display, POS Displays, and many more, that will surely wow many shoppers.
We have helped many established brands throughout the years and they are pleased with the end results. You can see our portfolio here: Promotional Gifts for Food Industry
Also, we have a design team, Mindsparkz, that can come up with new, unique, and innovative product ideas. Contact us today!
Check out our blogs for more inspiration!
Kellogs and Line previously collaborated on this on-pack promotion. They were offering free custom cereal bowls for every 2 boxes purchased.
Lipton had this gift with purchase promotion recently in which they offered custom teacups as a premium gift with purchase.
Milo is currently offering free custom hand towels as their on-pack promotion to entice kids.
Check out this beautiful product display by Nature Valley!
We came across this cool merchandise display in Vietnam. Find out how we can learn from this promotion below!
End Cap Displays are a great marketing idea to boost retail sales!
