Increase In-Store Engagement With Retail End Cap Displays: Dettol’s Case Study

Investing in how you present your products in-store is crucial in hitting your sales target and increasing engagement with your customers. Besides your product packaging, your custom retail display plays an important role in catching the attention of your target audiences. To prove, let’s take a look at how Dettol, a known brand of cleaning supplies, disinfectants, and antiseptics, has utilized retail end cap displays for its latest supermarket in-store promotion.

 

The brand has recently kicked off the “Protect & Win” contest in Singaporean supermarkets. To participate in the lucky draw contest, customers have to purchase a minimum of $20 worth of Dettol products in a single receipt, then send their receipt image and name to the Whatsapp number +65 8121 0305.

The promotion runs from 1 July 2021 to 31 August 2021. Participants can find the terms & conditions and the list of winners on  this link: https://www.whowon.site/dettol3gen

 

How Dettol Increased In-Store Engagement With Retail End Cap Displays?

Effective Placement of Promotion

Placed at the end cap, this point of purchase retail display certainly captures shoppers’ attention. It offers easy access and convenience to the customers and provides high visibility to the products it showcases. Done right, the merchandise on an end cap gets more attention for being a solitary display. Competitor’s items are not around it on the shelf. Therefore, the item, promotional product packaging, and promotion have a better chance of standing out when it stands alone.

 

Attention-Grabbing Shelf Banner

With shelf banners, you can easily elevate your simple custom POS displays. These advertising tools can offer your brand versatile retail shelf signage that you can customize according to your promotional needs and tailor to the trends in the market.

Here’s an awesome example from Dettol! The shelf banner display undoubtedly makes the retail end cap display more appealing to the customers because it is packed with exciting information. Who could turn a blind eye to the words “Stand to Win $388, 888 Cash Grand Prize” waving at them, right?

 

Organized Promotional Products

We love how the brand has stayed true to its branding even with its retail end cap displays. Upon passing on this retail merchandising display, our team can’t help to admire how the products are properly placed and organized on the shelves.

They look really pleasing to the eyes and make the placement look more alluring for anyone who sees them. Thereby, we find this key point vital in converting onlookers to prospective buyers.

 

Hard to Miss Promotion Banner

At the top of this retail end cap display is a massive promotion banner that holds the sale price from Dettol’s promotion. Undoubtedly, this promotional banner design is hard to miss even the customers are standing afar from the retail end cap display. By maximizing this promotion banner, the brand can easily pique shoppers’ interest and urge them to visit its location.

 

What Can We Suggest?

Aside from running promotions that involved contest rewards, you can make your in-store marketing display more exciting by offering your customers GWP merchandise, on-pack giveaways, and gift redemption items. This way, you can guarantee that they can take home a tangible piece of your marketing efforts which helps your brand to remain on top of their minds.

If your business thrives in the same industry as Dettol, we highly suggest cleaning promotional products that make your customers’ cleaning sessions easier and worthwhile.

 

To Sum It Up,

Retail end caps displays are proven winners when it comes to increasing in-store engagement and boosting sales. Items on retail end cap displays can smoothly grab the attention of the passive customer as it is the first display seen when entering the aisle.

With Dettol’s remarkable example, we cannot deny how the end cap placement guarantees that the customer will see your item and promotion when strolling through the retail space.

 

This is not the first time we have featured Dettol’s winning marketing strategies. You can find our favorite blogs below:

How Dettol wiped out its competitors with its in-store retail marketing idea? Learn the surprising answers by reading through this case study.

 

Dettol has partnered up with Sanrio’s Hello Kitty for this adorable GWP promotion where customers can score out a cute branded hand sanitizer. Find the top 7 reasons why you will love this co-branding merchandise in this blog.

 

Is it possible to offer a promotional trolley for your in-store marketing? Listed in this case studies are some insightful reasons why you should include them in your promotions.

 

Spotted in Carrefour, Zhuhai, this fragrant on-pack offer from Dettol certainly lures customers closer to the retail shelves.

 

Undoubtedly, great things always come in pairs. By purchasing two big bottles of Dettol shower gel, customers can receive two small bottles of 300g Dettol nourishing body wash. Learn more about this notable gift with purchase idea that everyone definitely needs.

 

Get In Touch With Our Team

ODM Group provides a wide array of well-structured services for all your marketing and promotional needs. With years of experience in designing and manufacturing promotional products, we can help you achieve your business goals.

We create custom promotional giveaways and creative POS display units. In addition, we also curate brand packaging design and gift with purchase ideas. To meet our clients’ needs and expectations, we have partnered with a great team of experienced product designers.

Here at ODM, your satisfaction is our priority. To learn more about us and our services, do not hesitate to reach us today!

For more end cap display designs and ideas, make sure to browse through the blogs below.

 

Another Dose of End Cap Display Ideas for Your Next In-Store Campaign:

 

Interested to know how you can make your retail end cap display or shelf banners more engaging? Tap the image below and find more interesting ways how you can utilize Quick Response codes for your next marketing strategy.