4 Ways A Creative Retail Display Unit Made Sky Cola Stand Out!

Every product in a retail market has to vie for the attention of shoppers. There are various strategies to stand out such as gift with purchase or on-pack gifts, but nothing creates a strong impact as a creative and innovative retail display unit.

An example of it is this retail display unit that awed our team in Sarajevo, Bosnia and Herzegovina. The product, Sky Cola, is a carbonated soft drink of the Beverage Group under the Fortenova Group, one of the largest food producers and retailers in South East Europe.

How Did This Retail Display Unit Make Sky Cola Stand Out?

• Effective Branding

The unique retail display unit is shaped after the bottle of Sky Cola. We commend this practice as it instantly introduces the product to people the moment they see it.

In addition to that, the colour combinations used and the brand name on every side also effectively communicates the product to people. This association pays off because it’ll be easier for people to recall the brand.

• Eye-catching

With a height taller than the shelves, this retail display unit can be seen even from afar. It can easily take the attention of consumers due to the bottle cap design made from cardboard and is hard to miss for people passing by.

• Proper Product Placement

Once consumers take a closer look, they will discover the retail display unit houses two varieties of the drink: Sky Zero and Sky Cola.

Each variety is properly placed in the space of the bottle-shaped POS display that corresponds to its colour, following the Sky Cola bottle even with its colour scheme. Consequently makes it more pleasant to look at.

• End Cap Display

End cap displays are effective for brands to flex their creativity and for retail store managers to maximise storage space.

Aside from that, since it’s a display shelf that only holds one product from one brand, it helps to differentiate the brand from its competitors. People will instantly perceive the product with higher value and will more likely choose it against the others.

This creative retail display of Sky Cola reminded us of another bespoke point of sale display from Evian which is also designed to mimic the water bottle of the brand. Effectively creating foot traffic for its exceptional design. Read more here:

The use of retail display units is prevalent in the industry, but here are more brands that took a step further in their end cap displays to get inspiration from:

Who says you can’t use crates as a retail display unit? Check out this unique retail display idea that people couldn’t help but look closer into the products it houses which are Kaiserdom and Volfas Engelman products:

Made from corrugated cardboard, this display unit caught everyone’s attention from the new product Pepsi is promoting to its unique design that stops right before arm reach and looks like a smaller vendor machine.

Customers will definitely recognise this display belongs to Colgate thanks to its spectacular gondola end’s distinctive brilliant red and white scheme and branding. Read more details here:

This retail display managed to stand out against others through the use of LED lights mounted behind the shelf edge panels, directly illuminating the products for everyone’s eyes to feast upon.

Enfakid cleverly used a digital display that allows them to feature multiple images on screen and highlight different products or information they want their consumers to know. Read more below:

In this promotion, Berroca highlighted their selling points such as their product’s immunity-boosting effect and essential vitamins and minerals through a bespoke cardboard POP display. Get to know more here:

Ultimately,

Retail display units enable brands to differentiate themselves from other brands and allow them to leave a stronger impact on consumers. Moreover, due to its place at end of the aisle, it also gives more room for consumers to interact with the display and the product.

Therefore, a retail display unit is an effective marketing strategy that boosts a number of aspects vital for businesses to thrive.

How Can ODM Help?

From designing unique retail display units to sourcing and production, ODM is here to assist your business! Founded on 2003, we specialise in customising point-of-sale displays and promotional products.

Together with our creative team, Mindsparkz, we will work to give life to the promotional display you envision that will make consumers curious and leave a lasting impression. Feel free to contact us today for more details!

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