Top 7 Advantages of Using Bespoke Retail Display Stands In-Store

With our years of experience in the retail industry, we cannot stress enough the importance of having effective and engaging bespoke retail display stands. Evidently, they not only highlight a product, but they also help in keeping the store tidy and organised.

A notable example of point-of-purchase displays we recently spotted— allows us to showcase this bespoke retail display from Pepsi. Recently, Pepsi has rolled out its new Pepsi Max flavour in retail stores in the UK. Let’s take a closer look at how the brand leverages the potency of bespoke retail display stands to boost its in-store launch.

Pepsi is one of the major players in the food and beverage industry, operated by PepsiCo in different countries around the globe. On top of that, the cola brand has an extensive portfolio of product range that never fails to bring excitement to customers.

Even before, Pepsi was known for its remarkable shop display ideas. We had featured before their custom retail displays spotted in a supermarket in Vietnam. One of the displays is a large floor display with multiple shelves showcasing other Pepsi products. The other one is a display rack.

Shop Display Ideas: How Pepsi Made Buzz in Vietnam

Boosting In-Store Marketing With Bespoke Retail Display Stands

We love how this strategic positioning capitalizes on impulse purchases. Located at the end cap, this bespoke retail display stand is certainly attention-grabbing. It offers the perfect opportunity for the brand to showcase the new Pepsi Max flavour.

Not to mention that we come upon this bespoke retail display stand almost empty! Meaning that the products it is showcasing are definitely popular in the market. You see, there’s something about a unique display set apart from the rest of the products in a store aisle that makes it easier for shoppers to say “yes” to your offering.

Next, it has come to our attention that this in-store display is made out of corrugated cardboard. This material is definitely ideal for producing branded retail displays because they offer flexibility and a larger room for customization. It will be easier to incorporate the brand’s colors and engineer the display into something more unique and accessible for the shoppers.

In addition, utilizing cardboard retail displays for your in-store advertising offers mobility as they come lightweight. This way, you can easily move them to different places around your store where there is increased foot traffic.

Looking at the bigger picture, we love how the retail display stand is popping with the brand’s logo and colours. These key features make the custom POP display stick out in the retail space.

Even at far, customers will notice the promotion right away and will find it compelling to check out. The “NEW” shelf sign also helps to pique the interest of passersby since it is showcasing a new product range from the brand.

Why Bespoke Retail Display Stands?

While quality and taste are paramount, presentation plays a crucial role in capturing consumer attention. This is where bespoke retail displays come into play, offering a host of advantages for beverage brands looking to make a lasting impression on their target audience.

Let’s explore more of the benefits of using custom-made retail displays:

1. Tailored Branding

One of the most significant advantages of bespoke retail displays is the ability to tailor them to your brand’s unique identity. These displays can be customized to match your brand colours, logo, and specific design elements.

Furthermore, they ensure that your products are instantly recognizable and stand out among the competition. Consistency in branding across all touchpoints helps reinforce brand loyalty and trust with consumers.

2. Enhanced Product Visibility

In a crowded retail environment, getting noticed is half the battle. Bespoke retail displays are designed to grab the attention of passersby, drawing them in with eye-catching aesthetics and strategic positioning.

By placing your beverages in a visually appealing, custom-made display, you increase the likelihood of consumers noticing and choosing your product over others.

3. Increased Sales

Custom retail displays are not just for aesthetics; they are also designed with functionality in mind. These displays are strategically engineered to maximize product visibility and accessibility, making it easier for customers to pick up your beverages.

This ease of access can lead to increased sales, as shoppers are more likely to make impulse purchases when products are prominently displayed and readily available.

4. Flexibility and Adaptability

Unlike generic retail displays, bespoke displays are versatile and can be tailored to various store layouts and sizes. This adaptability ensures that your products can be effectively showcased in a wide range of retail environments, from small convenience stores to large supermarkets.

Whether you need a countertop display or a floor-standing unit, custom displays can be designed to fit your specific requirements.

5. Highlighting Special Promotions

Custom retail displays provide an excellent platform for highlighting special promotions or new product launches. With strategic placement and attention-grabbing graphics, you can draw customers’ attention to limited-time offers, discounts, or seasonal releases.

This can help drive sales and create a sense of urgency among consumers.

Previous Pepsi Case Studies:

In this recent in-store promotion, Pepsi offered a custom promo mug for every purchase of 6 promotional cans worth 55,000 VND.

https://www.theodmgroup.com/custom-promo-mug/

Pepsi is truly a master at point-of-sale display that shows off its products to its market! Check out how the brand utilised LED lights and LED screens!

Advertising Screen Display: Why Should You Invest In One?

Pepsi, one of the Superbowl’s main sponsors, held their promotion through a custom sports cup GWP. Novelty and being a “limited-edition” merchandise are what made this marketing gift a global hit!

https://www.theodmgroup.com/custom-sports-cup/

Pepsi celebrated the Lunar New Year in Vietnam with a store display that features symbols related to the celebration, such as the iconic dragon.

https://www.theodmgroup.com/lunar-new-year-packaging/

KFC and Pepsi teamed up for this impressive promotion in Asia. They gave away a promotional reusable tote bag with every purchase of their set meal, ‘Pepsi Sharing Bucket’!

https://www.theodmgroup.com/custom-reusable-bag-promotion/

Simple, functional, and easily transportable — this Pepsi FSDU in Thailand is the perfect embodiment of “simple is more.”

https://www.theodmgroup.com/free-standing-display-unit-pepsi-thailand/

To Sum It Up,

With the tight in-store competition, how will you make sure that your products will stand out above the rest?

Pepsi has proved again that utilizing bespoke retail display stands for your in-store marketing can definitely create a difference. With suitable material and strategic positioning, you can surely make your brand’s retail activation effective and a real crowd-puller.

How Can We Help With Your Retail Display Stands?

Are you a retailer and would like to boost your in-store marketing? Then this is the right time to think about updating your POS product display. Here, at ODM, our team can help you develop effective designs and source cost-effective materials for your displays. Our design team, Mindsparkz, will walk you through the creative processes from start to finish. So get in touch with us today!

After more retail display ideas? Or do you want to see previous case studies on Pepsi? Then be sure to browse through some of our favourite blogs below:

Bespoke Retail Display Stands FAQs

All you need to know about bespoke retail display stands!

What is a bespoke retail display stand, and how is it different from a standard display stand?

A bespoke retail display stand is a customized display fixture designed to match your brand's unique identity and product needs. It's different from standard display stands because it's tailored specifically to your brand's colours, logo, and design elements. Unlike generic displays, bespoke stands offer a personalized and eye-catching way to showcase your products.

How can a bespoke retail display stand improve my product's visibility in-store?

Bespoke retail display stands are strategically designed to grab the attention of shoppers. They can be positioned prominently within the store and feature eye-catching graphics and branding elements, making your products stand out in a crowded retail environment. This enhanced visibility can lead to increased consumer interest and higher sales.

Are bespoke retail display stands suitable for all types of stores and products?

Yes, bespoke retail display stands are highly versatile and can be adapted to fit various store layouts and product categories. Whether you have a small boutique, a large supermarket, or even an event booth, custom displays can be designed to suit your specific needs. They are ideal for showcasing a wide range of products, from beverages and snacks to cosmetics and electronics, enhancing their presentation and attracting customers.