Advertising Screen Display: Why Should You Invest In One?

Short forms of media and moving pictures, especially those accompanied by audio, are in the trend nowadays. The more snappy the video and audio are, the more attention from people it can command. With that in mind, we’re featuring an advertising screen display by Pepsi that instantly caught our attention. Why should you invest in these LED screens? Read more to find out!

Pepsi’s Advertising Screen and POS Display

Our team spotted this unique combination of an advertising screen display with a POS display in a supermarket in Dubai.

The point-of-sale display is full of Mountain Dew products from its cans to its larger product offering. Mountain Dew is a brand under the company, PepsiCo. It is a carbonated soft drink with a one-of-kind citrus taste on every sip.

The POS display is specifically made for the products of the company as its product range and sizes fit the shelves of the display. The strip of LED lights effectively highlights the products it displays.

On the other hand, the advertising screen showcases the company carrier brand, Pepsi, and its tagline of “For The Love of It All.” Pepsi is another carbonated drink from the company first marketed as a digestive aid.

Together, the combination of the two displays made it such an eye-catching visual in a retail store for consumers.

Before we proceed, you can check out another beverage brand that utilised LED lights like Pepsi and achieved the same effect! We prepared a case study for its marketing campaign here:

Branded Mug Merchandise: 4 Marketing Lessons from Phin Deli

Why Should You Use Advertising Screen Display For Your Business?

While the POS display is great, we’re focusing on the advertising screen display and the many benefits your business can enjoy if you invest in one!

1. Cost-Effective

There are different types of LED screens for advertising that features different specifications.

Depending on this aspect, your advertising screen display can cost you more or less. However, the great thing about these screen displays is you will get what you invested in.

So, if you’re looking for more advanced screen specifications, you must be ready to invest just as much.

2. Flexible

Just like what we’ve seen from the Pepsi advertisement, an advertising screen display can play various types of ads throughout the year.

It can be used to promote different brands or products from the same company such as PepsiCo.

It is also flexible enough to communicate various brand messages and promotions to consumers, unlike custom cardboard displays.

3. Low Maintenance

Aside from the initial set-up that requires staff to fix the product advertisement to be played, an advertising screen display is fairly low maintenance.

This results in a smooth and seamless display that can advertise to consumers regularly and steadily.

4. Durable

An LED display like Pepsi’s can last for a maximum of 100,000 hours. Additionally, it is encased in a hard panel that has high protection grade.

You can be sure your investment in this type of marketing tool will surely be fruitful in the long run.

While LED screens are perfect for in-store marketing, they’re also feasible choices when it comes to running advertisements for your business or products outdoors. Get to know more in the blog below:

Outdoor LED Advertising Panel: Why Is It Advantageous To Your Brand?

More Pepsi promotions to learn from:

In this promotion, the brand offered its consumers a promotional mug as a gift with purchase of each pack of Pepsi Black. Read more in the blog below:

How Does Pepsi Sparkle In-Store with its Custom Promo Mug Idea?

Pepsi certainly knows to introduce new products without veering away from its established brand. Just like this point-of-sale display for Pepsi Maximum Lime!

Pepsi Launches Max Lime In-Store With Bespoke Retail Display Stands

Ready to welcome every consumer, this point of purchase display from PepsiCo did not disappoint in showcasing its product range and catching people’s attention!

Shop Display Ideas: How Pepsi Made Buzz in Vietnam

Pepsi is one of the main sponsors of the NFL Cup and they made great use of the event through a custom cup as an on-pack promo for their product. See more below:

Superbowl Marketing Ideas – Pepsi’s Custom Sports Cup

In one of the largest supermarkets in Vietnam, Pepsi launched its custom packaging in celebration of the Lunar Year! Find out how the brand maximises brand awareness through this holiday promotion here:

Pepsi Ushers In The New Year With Its Lunar New Year Packaging

Essentially,

The advertising screen display is able to communicate to consumers about Pepsi’s branding and its product. It also instantly catches people’s eyes which in turn made them look at the shelves under it. While it can be costly compared to other promotional displays, an advertising screen display is more flexible when it comes to promotions.

Harness ODM’s Talent!

The ODM Group is a promotional product company. We were established in 2003 and are always on the lookout for fresh ideas and trending practices in the industry. We specialise in the customisation of promotional items and branded merchandise for marketing campaigns.

We also have an in-house creative team, Mindsparkz, who will work with you closely from product brainstorming to monitoring the quality of the production. We’re dedicated to making your branded merchandise ideas a reality. Don’t hesitate to contact us today!

For more ODM services you might require, we listed them below for you!