10 Cosmetic Retail Display Ideas Plus Tips for Beautiful Setups

10 Beautiful Displays from Popular Cosmetic Brands

1. Armani 

Armani’s perfume display is commendable, featuring an aesthetically pleasing and high-quality point-of-sale (POS) design.

Looking at their cosmetic POS display design, it is clear that the colours add character, and the organised arrangement of products enhances its appeal.

The makeup display unit showcases remarkable elegance, with smart colour choices and creative organisation contributing to its aesthetic appeal.

2. Fragonard

Fragonard, a brand with nearly a century of experience in the industry, has also excelled in cosmetic store displays.

The use of distinctive tables and LED lights for perfume and diffuser products enhances visibility and recognition for shoppers.

Additionally, shelf displays with LED lights further highlight Fragonard’s products, creating captivating and alluring presentations.

3. Clarins

Clarins, a skincare brand, impressed with its bespoke shop display in France.

The illuminated setup radiates a warm and inviting atmosphere, reflecting the brand’s sophistication.

The focus is on promoting the Double Serum Eye product, creatively displayed on a custom bottle glorifier with a printed background.

The inclusion of a mini roulette wheel adds an interactive element to the display, offering customers a chance to win enticing contest rewards. Participating in the promotional competition grants opportunities for a Beauty Consultation from Clarins, a session of Luminotherapy, and a sample of the advertised product.

4. Human Nature

With its LED backlit poster that features a picture of a girl, this cosmetic product display became dynamic.

The LED lights also help to make the point-of-sale display look warmer.

This makes the products stand out and eye-catching so customers, which makes customers want to check out their products.

The lighted up “Health & Beauty” sign also helped to increase brand visibility.

5. Benefit Cosmetics

Benefit Cosmetics impresses with its captivating Cosmetic POP Display at a UK department store.

The brand effectively utilises marketing strategies through display and packaging, prominently featuring its signature pink colour to make the brand instantly recognisable.

The custom floor-standing display strategically positions each product category, maximising visibility and making it an eye-catching focal point on the beauty floor.

6. Benefit Cosmetics

Another Benefit is its Boi-ing hydrating concealer with a bold and customised POS makeup display in Boots, UK.

The display, resembling their product packaging, is not their first foray into this effective marketing strategy.

Witty text with hashtags, like #concealmysecret, engages customers and expands Benefit’s social media presence. It encourages customers to join conversations on platforms like Twitter.

7. L’Occitane

L’Occitane’s cosmetic marketing campaign stands out with a captivating bicycle POS display, creating a playful touch in their window presentation.

In addition, the colourful poster backdrop, featuring complementary colours (yellow and blue), makes a strong impact, capturing attention and making the brand stand out.

8. Jelly and Gelato

Zoella’s Jelly & Gelato cosmetics line stands out with a unique ice cream cart POS display, garnering well-deserved attention.

The pastel-coloured ice cream cart complements the product, attracting curious onlookers and strengthening brand recall.

Furthermore, the ice cream cart theme aligns with the brand name Jelly & Gelato, creating a unique and appealing shopping experience that boosts brand awareness.

9. Nars

NARS Cosmetics‘ Display Counter has a modern and futuristic look that is extremely distinct.

Besides its bright aesthetics that showcase its lipsticks perfectly, it also has an interactive iPad to engage the attention of potential buyers.

On top of that, the large digital advertising boards at the side present models with NARS lipsticks on so consumers can learn more about the product,  such as if the product has a glossy / matte finish, and a bright / muted colour.

10. Watsons

This cosmetic display from Watsons is very engaging and customers were able to personally try their products.

Customers can sit on the chair and try their testers and other makeup tools.

This allows them to decide whether the product is good or if they like it.

Their first-hand experience will help them make sound buying decisions.

Tips for Creating a Stunning and Effective Cosmetic Retail Display

Cosmetic retail displays are a crucial aspect of any beauty business. The way you showcase your products can significantly impact sales and attract customers. An eye-catching and well-designed display not only grabs attention but also helps customers navigate through the wide range of products you offer.

Here are practical tips on how to set up your own display in retail, enabling you to create an enticing shopping experience for your customers.

Before diving into the setup process, it’s essential to understand your target market. Research and identify consumer preferences and trends to tailor your display according to their needs and desires.

For example, if your target market consists of younger individuals who prefer natural and organic products, you might want to incorporate earthy colours and eco-friendly elements into your display design.

One way to make your cosmetic retail display stand out is by creating a visually cohesive theme. Selecting a colour scheme and aesthetic that aligns with your brand can help create a memorable experience for your customers.

Consider incorporating branding elements like your logo and slogan into the display and using props and backdrops that complement your products.

Effective organisation is key to a successful cosmetic retail display. Categorise your products based on type, brand, or purpose to make it easier for customers to find what they’re looking for.

Utilise shelves, hooks, and cases to display different items, ensuring that they are easily accessible and visible. Group related products together to create a sense of cohesion and make it easier for customers to make purchasing decisions.

Showcasing your best-selling and new-arrival products can create a sense of excitement and urgency for customers. These strategic placements not only draw attention but can also boost sales.

Consider positioning popular products at eye level or creating separate sections specifically dedicated to new arrivals. Use signage and promotional materials to highlight the unique selling points of these products.

Lighting plays a significant role in creating an inviting atmosphere for your cosmetic retail display. Incorporate well-placed lighting to highlight focal points or create a warm ambiance throughout the store.

Additionally, mirrors can provide customers with a better idea of product application and results. Place mirrors strategically, such as near makeup testers or skincare displays, to enhance the overall experience and increase customer satisfaction.

Boost customer engagement by incorporating interactive elements into your display. Provide testers and samples for customers to try out different products.

Have tutorial screens or iPads with instructional videos showcasing product usage and benefits. Encourage customers to interact with the products and ask questions. By offering a hands-on experience, you can build customer trust, encourage product exploration, and increase sales.

ODM is a pioneer when it comes to designing and creating store POS displays. Check out one of our creative and high-end display ideas.

In A Nutshell,

our exploration of cosmetic display stands showcased fashion brands’ excellence in design and organisation. We highlighted actionable insights with tips for effective store displays, covering brand integration, materials, positioning, and avoiding overcrowding.

The exploration of promotional competitions covered their role in elevating promotions, acquiring essential data, and enhancing audience engagement. Closing off with marketing tips for cosmetics brands using luxury gift sets, to empower cosmetics brands with impactful strategies to navigate the competitive market.

Why ODM?

At The ODM Group, we are passionate about crafting unique promotional products that engage customers and enhance brand image. Our team has extensive experience in sourcing and manufacturing, we can help you design and source high-quality and effective custom promotional merchandise. In addition, we offer other services such as quality control, factory auditing, and shipping to ensure the quality and standard of the end products are top-notch.