How Sally Hansen Increases its Retail Sales with Cosmetic Display Stand

Walking through the aisle of the retail store we have visited, our attention was fixed on this cosmetic display stand by the famous American beauty brand, Sally Hansen. Its vibrant colors outshined other cosmetics brands in the area. As we examined the display stand, we fall even more to this.

 

Sally Hansen believes that beauty is better when someone does it herself. They believe that beauty to a woman is power. Indeed, the brand symbolizes the power of every woman.

 

4 Ways Sally Hansen Increase Retail Sales with Cosmetic Display Stand?

Cosmetic display units have the ability to completely revamp cosmetic products. They help attract more customers and drive more foot traffic to a retail store. Having said that, we can say that the Sally Hansen beauty brand considers these.

 

Here’s how this cosmetic display stand idea helps the brand to stand out in the retail aisle:

 

1. The brand identity reflects on the display

Sally Hansen is popular with its orange signature color. The color represents warmth, sunshine, enthusiasm, and creativity. All these characteristics can be seen on its store shelf display idea.

Utilizing the color gives excitement to shoppers, especially those who are fond of cosmetic products. The brand’s name is also embellished on the side of the display, thus passersby can easily distinguish the beauty brand.

 

2. Smart Display Positioning

No one can ignore Sally Hansen’s cosmetic display stand. This branded display is strategically positioned inside the retail store. One rule in placing a display is to avoid it from any obstruction, thus we can say that Sally Hansen keeps this tip in mind.

 

Furthermore, this retail end cap display allows the brand to showcase its specialty items. The endcap is considered a golden sales area for retailers, thus placing displays here gives advantages to a brand.

 

3. Product organization is exceptional

We are indeed hands down with how Sally Hansen organized its products on the shelf display. If you are an obsessive-compulsive person, you are going to love them. Each item is carefully categorize based on its classifications. Moreover, the brand always ensures that the shelf is always full of products, making it easy for customers to find the item they are looking for.

 

4. Adopting the Less is More Concept

As they say, a minimalist approach to retail design sets the stage for a full brand experience. True enough. We are always attracted to displays with minimal designs. Adopting the less is more concept gives the cosmetic display and the brand a sense of purity and cleanliness.

 

Take a look at these cosmetics displays we see before. How do you see them?

This is a promotional cosmetic display by the Nars beauty brand. It has a modern and futuristic look that makes it distinctive. Moreover, it is undeniably eye-catching, especially for makeup lover shoppers. The digital advertising boards placed on the side of the display allow customers to browse and see additional product details.

 

Benefit cosmetic line enticed its customers with this elegantly designed POP display unit. The brand indeed became creative in designing this quirky display. Moreover, all sides of this custom floor standing display are undeniably amazing.

 

How to Design an Effect Retail Stand Display?

• Know your target audience.
• Understand the product.
• Provide the benefits of the product in the display.
• Use the right size, shape, and position for the display.

 

Wrapping This Up…

Needless to say, POS displays play critical roles in marketing. They are highly utilized by businesses all across industries. Thus, brands that do not use stand displays in the promotion are missing out on huge opportunities to increase sales. If you want to outshine your competitors through innovative and creative POS displays, we can do the job for you!

 

Connect with ODM

The ODM Group is one of the pioneers in the sourcing industry in Asia. We make partnerships with local and international businesses.

Some of the services we offer are designing POS display units, customizing promotional giveaways, curating brand packaging design, and producing gift with purchase ideas. If you need our assistance in your next promotional campaign, do not hesitate to keep in touch with us. Here at ODM, rest assured that all the products we made from our factory are of high quality.

 

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How do these vibrant cosmetics displays geared up the brands’ retail sales? Check out this blog.

 

 

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