How Store Shelf Display Ideas Drive Sales — 6 Brilliant Examples

When customers roam around in-store, their eyes are feed constantly with different promotional in-store displays. But with the tight competition in the crowded retail shelves, how do brands manage their way to stand out? Let’s have a closer look at these six brilliant examples of store shelf display ideas and find how effective they are in driving sales.

 

6 Store Shelf Display Ideas from Different Brands

1. Palmolive

Palmolive is an American brand of product line produced by Colgate-Palmolive. It is one of the most popular self-care brands in the country. For its on-shelf marketing, the brand has created this eye-catching yet straightforward shelf banner that showcases the main ingredients of its shampoo product range.

 

2. Eskinol

Eskinol has been one of the trusted skincare brands since 1945. The brand continuously offers affordable skincare products made for Filipina skin with its extensive range of facial cleansers. With a branded hang sell display, Eskinol can highlight its micellar water product range.

 

3. Safeguard

Safeguard is one of the leading brands that are producing top-notch anti-bacterial and anti-fungal products for family protection. The brand has a wide range of products suitable for any skin type, from bar soap, body washes, and foaming hand soap. Through this shelf banner display, the brand allows its customers to locate them inside the supermarket quickly.

 

4. Pampers

Pampers is a well-trusted brand of baby and toddler products marketed by Procter & Gamble. It has a fantastic range of disposable diapers and cleaning wipes with guaranteed skin protection to suit every child’s needs. The brand has utilized a hang sell display to drive impulse purchases and provide convenience for shoppers in a hurry.

 

 

5. Downy

Downy is a fabric softener brand produced by Procter & Gamble, which was introduced in 1960. The brand offers a wide range of fabric softeners and other fabric care products to protect clothes from fade, stretch, and damage. Through this shelf banner design idea, Downy can pull customers closer to its shelf and inform them about its popular products.

 

6. Rexona

An Australian deodorant and antiperspirant brand, Rexona is committed to bringing its customers intelligently designed products. The brand offers a remarkable range of products for both men and women with scientifically proven clinical protection. In its cardboard hang sell display, the brand is exhibiting its top products for each gender.

 

How Do These Store Shelf Display Ideas Work?

• Providing Convenience to Customers

  Evidently, these store shelf display ideas hold a lot of benefits for customers. When they are in a hurry, hang sell displays help them grab what they need and go. On top of that, with the elevated position of these on-shelf advertising displays, shoppers can quickly locate the brand they are looking for and actually saves them time. With this strategic placement, it can also encourage impulse purchases among customers.

 

• Highlights Products and Promotions

  Using these advertising tools definitely helps brands in highlighting their products and promotions. This way, it will be easier for them to set their brand apart from their competitors and stand out in the market. Furthermore, it allows them to elevate their shelf marketing and further pique the interest of their target audiences even without spending too much, which brings us to our next point.

 

• Cost-Effective Advertising Solution

  Since these on-shelf merchandising displays are made from cardboard, they are totally lightweight and portable. The material is exceptionally inexpensive, and it also saves freight costs. Brands don’t have to spend on costly advertising tools when they learn how to maximize the advantages of these store shelf display ideas.

 

• Offers Ample Room for Customization

  With custom shelf displays, brands can enjoy ample room for customization. Integrating their brand’s logo or name, imagery, and message will be unchallenging with these in-store display ideas. Additionally, it helps them exhibit brand creativity, discover more ways to increase customer engagement, and drive retail sales.

 

When Should You Use Them?

• Introducing new products
• Highlighting lesser-known products
• Showcasing discount promotions, special offers, and gifts with purchase promotions
• Emphasize seasonal promotions and offers

 

Here are more store shelf display ideas you might love to check out:

Shelf Talkers

 

Shelf Wobblers

 

Shelf Danglers

 

In this case study, we have compiled 12 in-store display ideas that can boost your brand conversation. Find else how these in-store displays can open endless opportunities for your business.

 

Let Our Team Help You,

So, were you inspired by these brilliant store shelf display ideas? How about ramping up your in-store marketing and shelf advertising with these appealing and functional point-of-sale displays? Let our team help you in bringing your ideas and goals to life!

The ODM team has been in the promotional products industry for many years and has worked with different global brands in their promotional product needs. We also offer customization options to increase your brand value and customer engagement.

Together with our design agency, Mindsparkz, we will help you create advertising displays tailor-made for your company. With our years of experience in the promotional product industry, you can rely on us for top-notch marketing and design services. We would love to hear from you!

 

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