What are shelf wobblers? Have you ever seen those small shelf tags that are attached to the shelf by a plastic or metal strip? The ones that look like waving at you? Those are shelf wobblers. But, are shelf wobblers right for you? Inexpensive, easy to use, and cute, these tags will surely help you make the most out of your shelf space.
When Should I Use Shelf Wobblers?
- Advertising Discounts and Sale
- Promoting Special Offers such as Gift with Purchase and Add-ons
- Seasonal Promotions
- Service Centers
- Announcing Competitions
- Convenience Stores
- Repair Shops
- Tags on Hardware
The tag can be attached to the shelf with an aluminum or plastic strip.
Both ends of the strip have an adhesive in which the tag is attached:
How to Make the Most Out of Your Retail Space with Shelf Wobblers?
Use Retail Space Effectively
Unlike shelf banners and other shelf-talkers, the wobblers are smaller. They do not need special place holders to stick on the shelf and it does not take a minute to install one wobbler.
They are ideal for pharmacies, grocery stores, and even coffee shops. You can place them practically anywhere you want people to see them but they are particularly useful at counters where most additional purchases are done. Merchandisers will not have any problem finding a spot to post your advertisement because that is how flexible shelf wobblers are!
These shelf displays are designed to capture the attention of customers right off the bat. Who would not be enticed by the “Sale” tag waving at them? Or “50% discounts” from their favorite cosmetic brands? This is what makes shelf wobblers so effective in boosting sales and converting passersby into a potential customer.
“Buy 2, Get 1 Free.” Nothing makes shoppers happier than seeing this tag. With wobblers, you can push sales for products that are nearing their expiration date and help clear stocks. Moreover, they point to your products so customers can easily locate your products. In essence, this kind of point of sale display really cuts through the noise of the retail environment.
Have you ever been curious over a product or a contest promotion but you want to know more details on the spot? This is where a QR code comes in. By printing QR codes on the wobblers, customers can now have access to information that is otherwise not stated in the packaging and marketing copy.
Make It Pop
Make custom shapes and use attractive colors to really catch attention. Also, make sure to choose the right typeface and font color. This is because our attention is always drawn to sharp contrasts, effectively pushing everything else in the background.
Majority of the buying decisions are done on the spot, so make sure to have your customers’ attention right from the get-go. Retail shelf talkers and custom shelf wobblers are a great way to make your sales pitch at the point of sale.
If you need help with designing effective shelf wobblers, ODM can help you out. We have years of experience in designing shelf displays and point of purchase displays so get in touch with us today! Our team of designers will help you brainstorm effective and eye-catching designs that suit your branding needs! If you are keen to see more shelf marketing display ideas, then be sure to check our blogs out!
What makes this on-shelf POP display so effective? Find out in this blog:
If you want to differentiate your brand from the rest, then a customized shelf talker may be what you need!
Here is another excellent example of a simple and inexpensive POS display tt converts.
Here is another example of a well-designed shelf talker that gets people talking:
End Cap Displays are also a great in-store promotional strategy!