The retail industry is one of the most competitive industries in the world. The reason for this is the fact that the shelves of every store are filled with multiple brands and products in almost every category, which makes it difficult to get customers’ attention. How can you optimise your shelf space marketing and make use of it effectively?
Let us show you some proven and tested methods and examples through this blog!
Product presentation and branding are the most important factors that influence a buyer’s decision. The shelf space is the interface between your product and potential buyers, so you need to understand how to use it to your advantage, in a way that will make your brand stand out from the competition.
Understanding Shelf Space Marketing
Shelf space marketing refers to the area within a store that is dedicated to selling products. As a brand, you want to sell as many products as possible in order to increase profits. This can be challenging when there are many other companies offering similar products for less money, or with better advertising campaigns.
The key is finding ways to make your product stand out from all of the rest by using creative and innovative strategies that will attract customers into purchasing your product over all of the others on display at any given time.
Why Does Shelf Space Marketing Matter?
It’s all about visibility! You need the right positioning for your product so that consumers will notice it on shelves and be drawn to purchase it in front of competing products. If a certain product gets more visibility than another, then it has a higher chance of being purchased – especially if they’re both similar in nature, category, and price point.
How to Maximise Your Retail Shelf Space?
The retail shelf is one of the most important points of contact between brand and consumer. The success of your product is highly dependent on how it performs there. Scroll down to find top ideas on how you can maximise your retail shelf space!
1. Shelf Framing
Shelf framing is a technique used in retail to entice and encourage customers to add more products to their retail carts.
The idea is to use a material that can act as a frame in your shelf space so that it stands out from all the other products in that location.
By making them as visible as possible, shelf framing brings in customers who might otherwise not see them. As a result, you can increase turnover and improve customer conversion rate.
Take these excellent examples from Sun Detergent and Fairy!
Shelf Framing Examples
How to Frame Your Marketing Message — Retail Shelving Display Ideas
In the crowded retail space, different brands leverage various in-store marketing strategies. One of them is utilizing retail shelving […]
Our team spotted these 3 brilliant on-shelf displays by Chin-Su, Vivant, and Nam Ngu at a supermarket in Vietnam. And when we say brilliant, they are literally glowing!
Here’s another fantastic example from Simply! Take a closer look at how the brand leveraged a simple, yet effective display at a grocery store in the Philippines.
Le Fruit juice, known for its fresh, all-natural fruit juices, is just one of the brands that had success with shelf space marketing. Check out this shelf display from the brand that we spotted in Vietnam.
2. Front Fencing
Front fencing is one of the most important types of store fixtures in retail stores.
It is a term that is used for any type of barrier or railing system which is used at the front portion of a custom display rack or any other kind of display unit that is used for displaying items.
The main purpose of such barriers is to prevent items from falling off the front portion and to provide maximum protection to them.
Take this example of front fence used for Senseo Coffee Pads.
3. Shelf Talkers
Shelf talkers are a great way of adding value and context to your products.
They are like mini billboards, helping you to promote your products, special offers and more, directly to your customers in-store. This can be a great way to send messages to customers, such as “buy one get one free” or “new product”.
Leveraging shelf talkers is an effective and inexpensive way to grab attention in retail environments where customers are often overwhelmed with too many options to choose from.
4. Shelf Edge Bottle Glorifiers
Achieving the “wow” factor on the shelves is one of the biggest challenges in retail marketing.
After all, your product is competing with hundreds of others trying to grab shoppers’ attention.
Spotted in a supermarket in France, this point of sale shelf talker from Ducros has undoubtedly turned heads.
Take a look at how the brand seemed to bring bottle glorifiers on the retail shelves with this POS on-shelf display.
Undoubtedly, this shelf talker concept has performed well in informing shoppers about the products on display while exquisitely presenting them with its simple yet sleek design.
5. Shelf Edge Leaflet Dispensers
Another fantastic shelf talker example is shelf-edge leaflet dispensers.
Often referred to as flyer dispensers or brochure holders, these small, clear plastic displays are designed to showcase leaflets and other marketing materials on shelves and at point of sale displays.
A lot of brands and retailers use shelf-edge leaflets as an effective tool to inform customers about their products, services and promotions.
Leaflet dispensers can be used on their own or as part of a larger display.
They can be used as vouchers, coupons to advertise special offers, or simply to provide purchase information such as ingredients and nutritional values.
Shelf dispensers are a one-stop shop for all the information that shoppers need at the point of purchase – and they’re displayed right where it counts.
6. Shelf Trays
Shelf trays, also known as shelf risers, display trays, risers and shelf extenders, are used by retailers to maximize the use of their retail shelf space.
They provide a way to increase the visibility of products on the sales floor from the shopper’s perspective by increasing the height of the product being displayed.
Trays can be customised in a range of colours to suit your product’s packaging and branding. You can also use them to highlight any specials or promotions you may be running in-store.
7. Stock Pusher Systems
Spring loaded displays are a great way to add a bit of extra interest and variety to your shelf space.
This type of point-of-sale display leverages a pusher system, a type of shelving that ‘pushes’ the products out to the front edge of the shelf when the first unit is removed from the display.
It offers an automatic solution for managing your retail shelf space. It keeps your products in an orderly row and prevents them from falling over or appearing messy on display.
Gravity-Loaded Displays
Gravity-loaded pusher systems are designed to maximise the potential of your retail shelf space.
They offer a simple way to ensure that the front of your shelves is always kept full and tidy.
They work by using gravity to keep products pushed forward on the shelf, so when one is taken by a customer, another will slide forward into its place.
This ensures that all products are visible, helping to create more room for products and for customers to browse through them comfortably.
8. Shelf Wobblers
Shelf wobblers are small signs that can be attached to shelves and countertops.
As their name suggests, shelf wobblers make your marketing wobble on the shelf, attracting the eye and directing it exactly where you want it.
They’re excellent for grabbing customers’ attention and drawing them towards certain products and are commonly used in supermarkets and other retail stores.
Not only do they catch the eye, but they also make it easier for customers to find your product and give them a reason to buy.
The key here is to strike the right balance between shelf wobblers and shelf clutter — products that are hard to spot from a distance, simply because they’re too close together or too similar in colour.
9. Shelf Danglers
Shelf danglers are promotional items that you display on your retail shelf. They’re designed to grab attention, but they also work as a signal to customers that they should take a closer look at your products.
Hanging things from the shelf can be a very effective promotional strategy.
It allows you to use visual communications and draws attention to your product so people can see just how much they need it.
This makes it easier for customers to make a purchase decision, which is what shelf danglers are all about in the first place.
This can be as simple as highlighting some of your most popular items with a variety of colours or designs to differentiate them from the other products on the shelves, or it could be something more complex like hanging some large-scale flyers promoting sales events and specials.
10. Clip Strips
Clip strips are a great way to increase the likelihood that customers will notice your products. They’re also a great way to use your shelf space effectively.
Clip strips are usually pieces of plastic that can be used to hold your products in place on the shelf. They can be held in place by magnets, so the product just pulls out with no need for hand-holding or assistance from store associates.
You can get them in different sizes and colours. They are simple and inexpensive, which makes them an ideal product for retail stores.
11. Shelf Illumination
Shelf illumination is basically a way to highlight certain products or product categories by lighting them up.
There are many ways to do this and they all work in different ways.
You can use it to highlight certain products on retail shelves in order to get their attention.
Placing a light directly above a product makes it stand out from the rest of the items on the shelf. This can help draw attention to new items or emphasize inventory that isn’t selling well.
Used well, shelf illumination is great for directing customers’ attention where you want it.
12. Hangsell Displays
Hangsell displays are hanging displays that enable you to display your products at the most optimum angles to the consumers.
They have an advantage over other types of shelf management because it is much easier for a consumer to pick up a product from its hanging point than from a fixed shelf.
They are usually hung by means of hooks at strategic positions on the shelves. In some cases, you may also find them being attached to the ceiling or walls of the store with special hooks or adhesives.
Hangsell displays are especially useful in stores that are crowded because they can help to make it much easier for consumers to see products that they want.
Your retail shelf space is a valuable marketing asset. As a brand and a retailer, you have the opportunity to influence the customer’s purchasing decision on the shelf and maximise your sales through well-planned product placement.
Wrapping It Up,
With so much competition in today’s retail environment, it is essential that you maximise all opportunities to sell your goods. You must grab the attention of customers and make them want to buy from you rather than from your rivals. This means that understanding the importance of maximising retail display space is essential if you want to build a successful business.
Shelf space marketing is all about ensuring that your products are on shelves when they need to be and that they’re not just there but positioned in such as way as to maximise their sales potential. At its heart, shelf space marketing is about making sure your products are being seen by the right people at the right time.
Contact ODM today!
Interested in incorporating these shelf space marketing ideas in your in-store merchandising? If so, feel free to contact The ODM Group today. together with our POS design agency, Mindsparkz, we will help you create a promotional tool that suits your brand!
While most of our projects involve high-quality marketing gifts and premium corporate gifts, we can also help with something simple, yet practical such as these retail shelf solutions and other on-shelf accessories for maximised brand exposure.
Our team also specializes in product sourcing and manufacturing promotional giveaways and superb POS displays for the retail sector.
Shelf Space Marketing FAQs
All you need to know about shelf space marketing!
What is shelf space marketing?
Shelf space marketing refers to the strategic placement and promotion of products within retail environments, aiming to maximize visibility, accessibility, and sales. It involves optimizing the physical or virtual space allocated for a product on store shelves or online platforms.
Why is shelf space marketing important for businesses?
This marketing strategy is crucial for businesses as it directly impacts a product's visibility among consumers, influences purchasing decisions, and enhances brand recognition. Effective shelf space marketing can drive sales, increase brand awareness, and differentiate products from competitors.
How can businesses optimize shelf space for effective marketing?
Businesses can optimize shelf space by employing various strategies, including product placement, packaging design, pricing strategies, and promotional tactics. Understanding consumer behaviour, preferences, and buying patterns is essential to strategically position products.
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