Maximise Your In-Store Promotion with a Custom Retail End Cap Display

We recently sighted this amazing retail end cap display in the Sephora store in Singapore. This is a creative floor display done for Fresh’s Kombucha Facial Treatment Essence NYC Limited Edition.

What particularly caught our attention about this display is the unique way it was assembled.

With so many products and brands on display in retail store shelves, custom floor displays are gradually becoming the most effective ways to reel customers in and get them to notice your products without any hassle. End-cap displays are a pretty common merchandise display tool in every brick-and-mortar store. Their visual impact offers marketers opportunities to sell their products in a distinctive manner

Why do we love this retail end cap display?

Informative: When it comes to your custom POP display or promotional floor display, it is important to make sure that your message is clear and is easy to understand. We love how this promotional floor display has all the necessary information concerning the product. So at first glance, you can see all that you can get by purchasing the product. You know the value of the product at first sight and this helps the customers know what it is you are offering even when they don’t ask.

Creative design: The attachment of mini replicas of the facial treatment essence being sold is a fantastic idea because this will immediately pique the curiosity of anyone who passes by the stand. The cutouts are a creative addition too with the clouds and buildings that are synonymous with the fresh brand.

Also, we love how the brand was able to use beautiful neutral colours that represent the brand in such a way that is easy to love. In designing a retail end cap display, you want to make sure that you use colours that are not just beautiful to the eyes, but also colours that are synonymous with your brand. This helps to create a picture that sticks in the mind of your audience. In essence, your display should communicate what your brand stands for and convince customers to make a purchase.

Engaging: Because of its placement, this display is guaranteed to capture the attention of the audience. We love how everything even down to the packaging of the actual product is in sync, this creates a visual appeal to the eye of the viewer. According to studies, sensory marketing improves sales by 45% and boosts loyalty by 60%

What are the benefits of using a retail end cap display?

Wider reach: With a branded retail display, you can reach a wider number of people as opposed to your products just sitting on the shelf. This exposes your brand to a larger crowd and also has the potential to draw in passerby to take a second glance at your product. Ultimately, a creative retail display will increase awareness of your brand.

Boosts sales: Increased awareness almost always equals an increase in sales. Because of the unique design, even if they don’t buy your product, the image and name of your brand are now etched in their memory and when the need arises, they most likely would come back. There is also the possibility of word of mouth referrals for your brand. People are most likely to tell their friends or loved ones about your product especially if they see results. So not only are you exposed to a wider audience, there is the opportunity for more sales.

Competitive advantage: With the amount of available competition in the beauty industry, you want to use something that stands out and this is true regardless of which industry you are. An end cap display is something that almost always stands out and if placed right in a strategic position, it sets you apart from the rest of the competition and gives you a competitive advantage. It is as though you are in a race and now you have a headstart before the other runners in the game, you are guaranteed to win.

Where does ODM come in?

When it comes to creating stunning floor retail displays or free standing display units, get a reliable POS display designer. Working with one could help you brainstorm for highly effective, functional, and cost-effective in-store and outdoor displays.

So, are you ready to level up your in-store marketing displays? If so, get in touch with our team of designers and merchandisers. ODM has extensive experience in the promotional product industry so we can help you make your visions come alive. We also specialize in promotional product design, manufacture of packaging, as well as the production of marketing gifts. Contact us today.

For more promotional retail display ideas, we listed some of our favorite blogs below!

Related Blogs

Starting with this one on how to outsell your competition by using a retail store floor display

Illusion style designs are always a great way to wow your audience. Read more on how this brand gained attention with this mind-bending end cap display

Like the title implies, this is very a very informative read

This display by atelier cologne really caught our attention, we are hoping it catches yours too.

Finally, here is a killer combo guaranteed to produce great results.