Want to increase customer walk-ins rather than walk-by’s? Then you need a creative retail display idea. Remy Martin has done well in designing their cocktail gift set, but these ideas could improve their display merchandising, and yours too…

Creative Retail Display

Creative Retail Display

6 Simple Creative Retail Display Ideas

1. Preparing 

Prior to creating any promotion, your brand needs to set the marketing agenda. This means understanding the impact of your product, who your target market is and designing the store layout to suit this.  Planning also requires for you to create a blueprint for retail staff. This allows your ideal in store layout plan to actually be executed. For example, Remy Martin had a beautiful promotional display as shown in this blog below.

But they may have not drafted a thorough enough blueprint for the Remy Martin XO boxed gift set In-store display. We know this because their excellent brand packaging design does not match the poor efforts retail staff have put into the visual merchandising display.

 

2. Packaging

The custom packaging Remy Martin has used to endorse their product cannot be faulted. The translucent plastic window beautifully displays the products being sold. Everything is well secured in the gift box as well as the box used to package the individual Remy Martin cognac bottles. Those boxes have a creative design printed on the front- that customers will not miss. The overall brand packaging design is well thought of and obtains features that can inspire your products packaging.

 

3. Signs

Signs should be dispersed around the product display. This allows customers to better understand what is being promoted. Signs can include; banners, sale signage and promotional signage. For this Remy Martin XO cocktail gift set, we would advise arranging signs that display on-pack gift promotions. LED POP signages would be a great addition to the display like shown in this blog below.

Close Up used a bold blue coloured promotional shelf talker to showcase their new toothpaste variant. This makes customers aware of the promotion straight away. If Remy Martin used this merchandising technique, customer approach could have increased.

 

4. Display

Similarly, in order to attract customers to the product, your POS display must be flawless. This includes adding the required back drops, having a neat and tidy display, incorporating wall/shelf signs and adding some creativity to diversify your product from competing brands. The product design of the Remy Martin XO  cocktail gift set is great as it endorses the brand well, and displays impressive packaging. But Remy Martin could have better matched this product design with a professionally-designed POS display unit.

In this blog above, Bath and Body Works tick the boxes for their POS fragrance display . This is because they incorporate a neat and tidy space, artistic graphics on the In-store display that differs from competition, effective space utilisation and colour coordination. This shows how a POS merchandise design can reflect an attractive brand.

 

5. Colourisation

Another creative retail display idea is incorporating colour themes and good lighting. Cacharel do just that as explained in the blog below.

During Cacharel’s ‘Yes I am’ promotional campaign, the brand has successfully appealed to the female audience by creating a ‘girly’ colour scheme- using pink, red and white colours.  They have also used an LED light to highlight another one of their perfumes named ‘Amor Amor’. The products are highlighted through colour contrast. This shows skilful merchandising techniques used by this brand.

 

6. Promo gift

Promotional gifts-with-purchases are great additions to your visual merchandising. They give customers another reason to be intrigued by your promotion. This is because customers feel as though they are getting more for less, when really it is a great way to score profit points.  For example, Remy Martin’s creative retail display used an on-pack gift to market their main product in the cocktail gift set promotion. This increases customer attention and product desirability. This campaign would be made more effective if Remy Martin used more signifiers to show they are promoting a promo gift. For example…

In the promotion shown in this blog, Calvin Klein have used a free custom promotional handbag to drive customers into buying more of their products. The gift-with-purchase was accompanied with a bold red sign that reads free gift in capitals. The technique provided Calvin Klein with the opportunity to maximise sales.

 

Why Creative Retail Display Is Important

Visual merchandising is important because it improves business productivity by decreasing customer walk by’s, promotes new trends, raises brand awareness and helps gain customer loyalty. If your brand needs help executing any of these visual merchandising ideas, then contact ODM services today!

 

Related blogs

This promotional gift set is the perfect way to win over your customers this Easter. Pester power from kids is a great tool in maximising sales, so how about add some easter eggs to your next gift set? Read this to find out more!

Having a range of complementary items within gift sets is a successful way to attract customers. This is because they are more likely to buy a lot of things that complement eachother, rather than a set of random items. If this idea interests you, then read this blog!

Black is out, animal print is in! If you want your gift set designs to appeal to modern consumers- Then check out this blog to find out how!

Wallets will never go out of date. There will always be customers who are in need of new wallets. Thats why Trussardi have the right idea. To learn more on how this brand added a wallet to their gift set promotional campaign in Russia, then read this blog!

Why creative retail display is important?

Visual merchandising is important because it improves business productivity by decreasing customer walk by’s, promotes new trends, raises brand awareness and helps gain customer loyalty. If your brand needs help executing any of these visual merchandising ideas, then contact ODM services today!

What are the most important things to focus on when creating a display?

Prior to creating any promotion, your brand needs to set the marketing agenda. This means understanding the impact of your product, who your target market is and designing the store layout to suit this. The custom packaging to endorse their product cannot be faulted. Focus on creative design. Signs should be dispersed around the product display. This allows customers to better understand what is being promoted. Similarly, in order to attract customers to the product, your POS display must be flawless. This includes adding the required back drops, having a neat and tidy display, incorporating wall/shelf signs and adding some creativity to diversify your product from competing brands. Finally, add colour themes and good lighting.

What kind of signs should I focus on?

Banners, sale signage and promotional signage are the most effective ones on POS display