Remy Martin is the name of luxury; selling premium cognac around the world. Their latest premium marketing strategy in Hong Kong offers customers the chance to get a free travel trolley with any purchase that exceeds $3000 HKD.
Remy Martin is a French firm that primarily produces and sells cognac, specializing specifically in Fine Champagne Cognac. The company was founded by Remy Martin in 1724, giving the brand nearly 300 years to build it’s premium and prestigious image.
Cognac, named after the town in France, is a type of brandy. It is named Cognac as it is produced in the wine-growing region surrounding the town. The eaux-de-vie selected for use in Rémy Martin products come from the two best growing areas of the Cognac region, the Grande Champagne and the Petite Champagne. Both terms defining the type of soil used – known and glorified by all those that produce wine and brandy.
What we like about Remy Martin’s premium marketing strategy:
- The trolley offers a gold and black matching colour scheme to promote the prestigious look of Remy Martin.
- As it targets premium consumers who potentially have high disposable income, this Gift with purchase offers them the chance to have an equally as luxurious suitcase to accompany their cognac for an extra $830 HKD. Persuading them to spend that little bit more on the company.
- Matching premium packaging to accompany the stylish and expensive bottle design.
- Only needs a basic display due to the deluxe appearance of the the product and the trolley itself. Along with the nearly 300 year old brand name this point of sale only needs to state the conditions in which a customer can get the trolley as the colours, appearance and name sells the product itself.
ODM offer a great selection of premium to basic promotional goods depending on your demand. Whether you are Remy Martin or Glens vodka we have a wide range of marketing products to suit you. So get in touch today to see what we have to offer.
Here are some more Remy Martin offers that may interest you: