How Can Creative Retail Display Ideas Fuel Up Back-to-School Promo?

Just like the Christmas holiday, parents and kids are also excited during the back-to-school season. They go all over the place to shop for the things they need in school. As people kick around the market, retailers must also be prepared for this season. Strolling inside E.Leclerc Hypermarket in France, we are indeed captivated by these creative retail display ideas for their back-to-promo.

 

These best deals for back to school 2021 from Kinder, Declare, Nutella, Delichoc, BIC, and Tictac, come with an exciting design. Indeed perfect opportunity to raise awareness of the brand, increasing retail sales, or generating more revenue.

 

How Can Creative Retail Display Ideas Fuel Up The Store Back-to-School Promo

As competition gets tighter this season, retailers have to put a lot of effort into designing an effective back-to-school marketing campaign to achieve particular results.

1. Loaded with Relevant Products

In retail store marketing, you always have to make sure that you are promoting the right products. Take note that it doesn’t always need to offer school stationeries, like pens and papers. You can also consider promoting items such as lunch box, and students’ snacks.

 

These creative retail display ideas could be the perfect examples. The bus display is loaded with snacks that kids would surely love to bring to school or while doing school-related works. The Kinder bus is loaded with Kinder chocolate and biscuits, Nutella biscuits and spreads, and a wide variety of sweets that kids will surely love. Moreover, the promotion details are available in the two POS display units located in front of the custom retail display.

 

2. Incorporated with Special Offers

Delight customers by offering special offers and discounts. Retail Info Systems said that many consumers are hunting for good deals this back-to-school season. Industry data shows that 35% of consumers would prefer to get back-to-school discounts.

 

Some products in this bus display are being offered with 50% discounts. In addition, others come with free educational promotional products such as pens, glue, and coloring pencils in every pack.

The economy has been affected by the pandemic. Even parents are getting a hard time meeting their kids’ needs; thus, they opt to avail items and goods that come with discounted prices. Therefore, offering special offers will not just help stores to increase sales but can also help parents with a tight budget during this back-to-school season.

 

3. Creativity at its Finest

The creative displays make the store’s back-to-school promotion an epic one. A school bus is a popular back-to-school icon. It symbolizes students being fetched back and forth. Indeed, it is an excellent idea to create a retail store display that resembles this famous school transportation.

 

This bespoke display also comes in vibrant colors, and customers would never ignore it. Moreover, its gigantic size makes it stand out. We can also say that the construction is excellent, and the material used is perfect in creating such a creative display.

 

4. Get the customers involved

Back to school is all about kids. Therefore, it is a perfect idea to get them involved in every marketing during the season. For instance, customers can have a souvenir photo with this creative retail display idea in E.Leclerc Hypermarket. Doing so will leave customers, especially kids, a memorable experience before starting school works.

 

You might get inspired by these retail displays we’ve seen during our store visit.

We found this bespoke retail display by Pepsi Cola at a supermarket in the Philippines. The Jeepney-style display is truly remarkable due to its bold color and custom shape. It is definitely a good idea to incorporate the country’s favored means of transportation in this marketing idea.

 

We love this bespoke in-store FSDU by Oreo. Unique and remarkable, we could tell right away what brand it is upon entering the store. Thus, we can say that this marketing is indeed a successful one.

 

Closing Thoughts

Highly creative retail display ideas during the back-to-school season can make your product appealing. Moreover,  they can provide your clients with a unique shopping experience. They will also motivate customers to visit your store when they need something. We’ve seen a lot of back-to-school promotion before, but these ideas we’ve seen in E.Leclerc Hypermarket are exceptional. The concept itself is indeed the best thing we love about the promotion.

 

Contact ODM

Amazed with these in-store display ideas? ODM Group can help you create these kinds of displays! Being in the sourcing industry for years, we’ve already mastered the art of designing practical and attractive POS display units and other store displays.

Aside from this, we also produce custom promotional giveaways, gift with purchase ideas, and innovative promotional products. In addition, our team also curates brand packaging designs. If you want us to help you with your marketing needs, do not hesitate to reach us now. We, at ODM Group, would be happy to be your partner in promoting your business.

 

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Pepsi is known for its remarkable shop display ideas. See how this bespoke retail display stand helps the brand promote its Max Lime drink.

 

The ultimate refreshing taste of Coca-cola combined with the iconic taste of TicTac mint is being conveyed impressively with this in-store FSDU that we have spotted in the supermarket.

 

Because of its excellent and highly informational design, these FSDU became highly attractive to customers. Learn more about these in-store promotions.