We love this bespoke in-store FSDU by Oreo. Unique and remarkable, we were able to tell right away what brand it is upon entering the store.

In-Store FSDU

In-Store FSDU

The branded FSDU stood out because the color is catchy and the shape is unlike the usual rectangular shelf. Extraordinary and attention-grabbing, the POS display design is out of the box- literally.

Because it is placed along the aisle, it has tremendously improved Oreo’s product placement. With the competition becoming hectic by the day, this makes it easier for the brand to stand out and break the boring shelf retailing.


Why We Love Oreo’s In-Store FSDU

Bespoke Shape Commands Attention– The bespoke shape is really eye-catching and hard to miss. Upon entering the supermarket, this was one of the few things that left an incredible impression on us. It looks like a huge chocolate-vanilla cookie from afar and this is a good way to create a good first impression.

In-Store FSDU

In-Store FSDU

Remarkable Color – Royal blue is Oreo! Not only did the shape gave away the brand, but the color made it obvious that this is Oreo. Anyone passing by the display would surely be compelled to look at it and eventually check the products out. This is a great idea because it creates a sense of familiarity. Furthermore, since it enhances the brand’s visibility inside the busy shopping store, it makes it easier for customers to locate the products the next time they go shopping.

Upholds Reputation – “Stay Playful With Oreo” which is written on the shelf, resonates with the brand. One can see the work that goes into creating such a bespoke display. And true to their motto, they made their in-store FSDU playful and interesting to capture the attention of their target market.

In-Store FSDU

In-Store FSDU

Drives Impulse Purchase – Made from wood, the display is certainly sturdy and high-end looking. Just by looking at the freestanding display, we get the urge to snack on Oreo chocolate cookies. I told myself “I need to get a box now” the instant I saw it.

Convenience– We love the open layout of the shelf as it allows customers to grab products while on the go. All sides are accessible and inviting.



Our Key Takeaways

Oreo’s in-store FSDU is one of the best free standing display units we have seen thus far. The shape, colors, materials, quality, and designs are all exceptional. We can see that it is well-thought-out, Moreover, it embodies everything that the brand stands for.


Contact ODM

Are you keen to customize in-store FSDUs for your next promotional project? Then, do not hesitate to contact ODM. We have a wide range of services ranging from designing, product sourcing, and manufacturing. Our team understands the importance of having a POS display that is made exclusively for your brand. That is why our team works hard to deliver top-quality custom in-store displays and promotional goods for your business. So, let us know how we can help you grow your company by sending us an email of inquiry.

If you are looking for more ideas, then take a look at some of our favorite blogs below:


Related Blogs

LINE and Oreo teamed up for this hip and trendy custom printed zip bag giveaway.


Eye-level is buy level… so they say. But what if your products ae placed in the topmost part of the shelf? How can you make your products stand out? Oreo will show you how to steal the scene with their impressive custom POP display!


How’s your in-store marketing? If you are looking for a cost-efficient yet impactful display, then check out this case study. Find out what makes this Oreo-Cadbury Collab a success!


LED lights are dominating the marketing scene. And here is an excellent application of this technology in the field of advertising.


Cookie-shaped packaging has made these Oreo cookies more sumptuous! If you are curious about this kind of packaging, then check this blog out:


Mooncake is a traditional delicacy in China. And in celebration of the Mooncake festival, Oreo released a limited-edition Oreo cookies in a special box packaging. Check it out here:


We certainly love these Oreo water bottles! The top part is made in the shape of their famous chocolate cookies.