In-Store Retail Marketing: Dettol Wipes Out Competitors with Cool FSDU

Dettol is currently running in-store retail marketing in the UK. The promo runs in TESCO, one of the biggest supermarkets in the area. Lucky winners have the chance to watch the England Football Team in their training and on the playing day. Consequently, 40 additional winners will receive other branded football prizes. But aside from the contest giveaways, the brand’s custom FSDU indeed gives us the interest to check on the promotion.

 

Since 1930, Dettol is the leading hygiene brand trusted by millions of people. With the spread of Covid-19, the brand continue to provide the best products to its valued customers.

 

What Makes Dettol’s FSDU A Great In-Store Retail Marketing Idea?

We have already featured a number of FSDU designs and ideas, but let us tell you the things and features that we love about Dettol’s in-store display.

1. Bespoke Design

Customers are easily hooked with eye-catching designs. Though this free-standing display unit doesn’t have the fancy designs most shoppers want, its refreshing appeal will turn them on. In fact, it’s the first thing that we noticed about this in-store retail marketing idea.

 

The brand used its signature colors (green, white, and blue) in the FSDU. By incorporating Dettol’s color branding, people can easily recognize that the display belongs to the brand.  Moreover, it emits a refreshing and neat appeal, making people attracted to the display. Furthermore, the use of popular sports icons helps entice customers.

 

2. Communicates to Target Audience

A great custom in-store display conveys the brand message directly to the audience. And that’s what this in-store retail marketing display does. The brand’s sports promotional giveaway is clearly seen on display. All the details that shoppers need are well presented; thus, there’s no reason not to join the contest. In addition, the appropriate text sizes are used, helping customers with poor eye vision reads the content easily.

 

3. Practicality

This FSDU serves as the brand’s focal point of sale. Thus, it is imperative that the display can accommodate large numbers of products without making it look overcrowded. Make sure that it is shopper-friendly and that people can easily access the products they need. Not just a visual display, this FSDU clearly serves its purpose as a product stock area.

 

4. Well-Thought-Out Placement

The area where you place your display is very crucial. Ensuring that it is visible to the shoppers is the first thing to consider. Moreover, keeping it free from barriers would also help to make your in-store retail marketing effective.

 

Having said that, we agree that Dettol had found the perfect spot for its FSDU inside the TESCO supermarket. Keeping it along the aisle makes shoppers notice the promotion. And since it is a free-standing one, it can also be positioned anywhere inside the store. But we believe that the area is already ideal for the brand to capture the attention of passersby.

 

Even before, we have a great fascination with Dettol’s marketing stunts. The following case studies we made in the past years will prove this.

Aside from we love Hello Kitty items, this timely promotional product by Dettol attracted us. The silicone hand sanitizer holder is indeed very relevant and useful for the brand’s customers.

 

We found this trolley gift with purchase in a store in China. We certainly love this GWP item since it is convenient, useful, and the design is definitely inviting. So who would not want to get this free item?

 

This Ice Age-themed in-pack promotion is one of the coolest marketing strategies made by Dettol. It easily captured the interest of its young customers and movie fans in the area. Indeed, businesses would never go wrong in using movie-themed products in marketing.

Wrapping This Up,

There is no denying that this cool FSDU contributes to the success of Dettol’s in-store marketing campaign. The great contest giveaways and the brand smart collaboration also fire up the promotion. With all these combined, the brand certainly wipes out its competitors in the retail market.

 

How Can ODM Help?

ODM Group provides a wide array of well-structured services for all your marketing and promotional needs. With years of experience in designing and manufacturing promotional products, we can help you achieve your business goals.

We create custom promotional giveaways and creative POS display units. In addition, we also curate brand packaging design and gift with purchase ideas. To meet our clients’ needs and expectations, we have partnered with a great team of experienced product designers.

Here at ODM, your satisfaction is our priority. To learn more about us and our services, do not hesitate to reach us today!

For more FSDU designs and ideas, do not forget to scan the blogs below.

 

Here Are More FSDU Ideas to Inspire Your Next In-Store Marketing:

This cardboard FSDU by Nestea hooked 7-eleven customers in Hong Kong. The brand used this display during its promotion for Nestea Royal Milk Tea Series.

 

This out-of-the-box Oreo’s FSDU made shoppers stop. There’s no way for customers to ignore this creative display as it really an original and captivating one.

 

This one-of-a-kind FSDU by the Royal Salute brand stunned its customers. Learn the 4 reasons we loved this branded display.

 

Duty-Free’s amazing FSDU design did a great job for the brand’s marketing. This bespoke display left passersby astounded.

 

This cardboard FSDU by Dove was a simple yet straightforward one. Its color and utilitarian design made it stand out in the retail market.

 

Do not forget to scan the QR code below for more promotional product ideas.