Have A Break With KitKat x Foodpanda’s Delightful On-Pack Sticker

KitKat, a renowned chocolate-covered bar confection created by Rowntree’s has certainly never failed in bringing its customers a wonderful break. In partnership with Foodpanda, the lead brand online food, and grocery delivery platform in Asia — the confectionery brand is currently delighting the shelves in Singapore with an on-pack promotion. Let’s have a closer look at how the brands made this promotion successful with the aid of an on-pack sticker! 

 

What’s Delightful With KitKat x Foodpanda’s On-Pack Sticker? 

From August 1 to September 15, customers can redeem a FREE Foodpanda $5 voucher with every purchase of 2 packs of KitKat 2F Sharebags 12’s.

Customers have to upload a photo of the original receipt of their purchase at the redemption website (scan QR code to access) to stand a chance to receive the e-voucher. Each award of the e-voucher is subject to verification and only successful entries will be notified via email.

By scanning the QR code, they will be directed to this link: https://www.nestle.com.sg/forms/kitkat-foodpanda-redemption

 

Why Should You Use On-Pack Sticker for Your Retail Store Promotion? 

1. Easy Integration With Brand Campaign

Each brand in one way or another needs branding to drive sales. On-pack stickers are indeed one of the most flexible products that can be integrated with any type of offline branding campaign. These stickers can be used with every type of advertising material like catalogs, flyers, brochures, products themselves, and product packagings. 

Take this example from KitKat and Foodpanda’s on-pack offer. Evidently, the on-pack sticker made it easier for both brands to integrate their current promotion to each packaging and be acknowledged by the market. It can inspire other brands to utilized on-pack stickers that are looking for a unique marketing tool for running their future campaigns. 

 

2. On-Pack Stickers Are Different From Other Advertising Materials

We all knew that stickers can be stick anywhere at any place, one thing for sure. But when it comes to advertising, it is more important to know where to use which sticker. You have to consult with sticker manufacturers or printers to have the best suggestion. Die-cut stickers are most popular due to the uniqueness they offer. 

A relevant material with a properly placed label is definitely more effective and indirectly creates a difference in branding impression. 

 

3. Extensive Range of Shapes and Sizes To Choose From

The most prominent reason why we love on-pack stickers is how they offer an extensive range of shapes, sizes, and designs to choose from. Promotional stickers are widely available from less than 1 inch to maximum as per your requirement. They can also come in sticker sheets and in rolls. A large variety of stickers can fit any business or individual purpose. 

You can never go wrong with choosing on-pack stickers for your promotion. It can effortlessly fit with branding if it is thematically designed with the campaign’s concept.

 

4. A Cost-Effective Advertising Product

Coming up with a marketing strategy is not easy, especially when you also have to consider your budget. If you’re looking for a cost-effective yet creative way to advertise your products or ongoing promotion, then why not go for sticker labeling? In contrast with other costly marketing tools such as online or tv ads, banners, and hoardings; label printing costs much less. 

Creatively designed labels can easily be noticed without much effort to eyes. Custom-shaped stickers increase its beauty and saving in sticker material.

 

5. Excellent Message Mobility 

Whether you like to imprint your on-pack sticker with your brand’s name, logo, or with the whole mechanics of your promotion, customized stickers can exquisitely serve their purpose. They make your brand’s message noticeable to your target audience and make your campaign understandable. On-pack stickers do not just add beauty to your packaging but can also do the talking for anyone who sees them. 

 

If you’re interested to know more about the potency of custom printed stickers in branding and marketing, here are some blogs you can read through: 

Pedigree, a famous dog food brand has developed these cute paw promotional stickers. Learn how these small yet mighty advertising tools have elevated the marketing campaign of the brand. 

 

Hologram stickers are one of the exclusive promotional products from The ODM Group. These stickers are incorporated into products to verify their authenticity and ensure a personalized consumer experience.

 

If you’re looking for a unique and more innovative way to produce your product labeling, you certainly don’t want to miss out on these custom branded stickers. An improved way to label your offered products, these stickers are suitable for labeling drink bottles and custom logo glassware. Find out more about the benefits of vinyl custom branded stickers in augmenting your branding. 

 

To Sum It Up,

We totally love this superb on-pack promotion idea from KitKat and Foodpanda. Totally compelling and informative, this advertising stunt definitely made KitKat’s promotional pack more delightful for its target audience. Consequently, it increased purchase intent that upholds customers’ interest and both brand’s strategies in keeping them. 

 

We Would Love To Hear From You

If you’re interested in producing on-pack stickers for your next campaign, do not hesitate on getting in touch with our team! We will help you customize on-pack stickers with your logo. The ODM Group has a talented team of in-house designers, who specialize in graphic design, to help come up with interesting designs.

While most of our projects involve high-quality marketing gifts and premium corporate gifts, our team can also help with unique in-store promotion ideas and product packaging designs. On top of that, we also specialize in product sourcing and manufacturing promotional giveaways and superb POS displays for the retail sector. Contact us now!

After more interesting promotional ideas from KitKat? Make sure to check them out below.

 

Have More Promotional Ideas from KitKat!

Kit Kat is offered these printed bento carriers and pouches as exclusive chocolate merchandise for the Chinese New Year. The bento carriers and pouches have cute graphics printed on them and are useful items that can be used on this special holiday.

 

Another delightful marketing stunt on Singapore retail shelves, KitKat launched these London Travel pouches made in the combination of recognizable KitKat trademark style and national British red-blue-white colors.

 

To further augment their presence offline and drive sales, the confectionery brand gave away customized eye masks as GWP merchandise in the duty-free stores in Manila.

 

We love this exclusive pillow book from KitKat! This promo gift definitely made everyone in Brazil crave more Kitkats so they can get their hands on this exclusive merchandise.

 

Evidently, this chocolatey KitKat bench is one of the most interesting pieces of outdoor advertising we have seen. We love the combination of KitKat’s creative outdoor advertising product and its tagline “Have a break, have a KitKat”.