We are bombarded with liquor ads every day. Switch on your TV, log onto the internet, and visit your local grocery and you will find lots of liquor advertisements. With so many products in the market, it can be difficult to break through the noise. Some companies fall into the trap of hard-selling, and it can alienate customers instead of attracting them. One way to boost brand impression without pushing too hard is through the use of promotional gifts. Take a look at these custom printed drinking glassware from different drink brands.
We often see drinking glassware being offered as a part of a promotional gift set. Some are offered as a gift with purchase or an in-pack gift. High-end ones are offered as separate merchandise or as purchase with purchase promotional items.
Drinkware makes a fantastic promo item because they offer great brand impressions for companies. In this blog, we will take a look at Chimay, Hendrick’s, and Gordon’s promotional drinkware as an example.
The popular Trappist beer is again offering high-quality on-pack glass gifts that customers will love. Customers will get a free custom printed drinking glass when they buy a box of 3 x 33 CL Chimay beer. The bold print is easy to see while the touch of gold on the rim gives the impression of luxury.
Their packaging is also a nod to their brand image. It comes in a royal blue hue with touches of gold, creating an eye-catching contrast.
Gordon and Vino Chic teamed up for a chic and trendy hand-painted pink glass for their cocktail-loving customers. The elegance and artistry are apparent in these custom printed drinking glassware.
Both companies have benefitted from this campaign as they dubbed their gift set as “Gin Chic.” The colorful floral pattern really stood out to us. The packaging matches the dainty glasses as well. Inside the box is a cocktail glass and a small bottle of Gordon’s London Dry Gin. This practically invites customers to make the purchase on the spot and have a “chic” cocktail that is not only delicious but also Insta-worthy!
Here is another similar example. Jacob Creek and Vino Chic collaborated for this project.
The brand is offering a free teacup candle. This is different from other examples because this is more of a decorative item than a drinking tool. We certainly like the inscription around the rim of the cup. It says, “For a dreamer, night’s the only time of day” – Newsies.
Light up the candle to set a relaxing mood and take a sip of your favorite gin and tonic. We like the novelty of the idea and the fact that it can be reused afterward.
This is not the first time Hendrick’s gave away a teacup for promotion. In the past, they offered tea and saucer set. One might think that this does not suit their brand image at all. However, we feel that this is a great marketing ploy because the novelty of the idea is what makes this promotion work. Check this out:
How Customizing Your Promotional Drinkware Can Improve Brand Impression
According to ASI 2019 Ad Impressions, almost 9 out of 10 consumers own a branded drinkware. This means companies see tumblers, drinking cups, and coffee mugs, as an effective promotional medium. Because they are useful, people tend to keep them for months. And, even if they do not like the drinkware, they can always give it away to those who really need it, further improving brand visibility.
Another reason why drinkware is a good marketing idea is that they target a wide range of audience- kids, teens, parents, the working sector, health industry, and the drinks sector. They are relatively inexpensive to make, thus making them a brilliant marketing gift choice for small and medium scale businesses.
Because the glasses are branded, they make tremendous impressions every time customers use them. Not only that, but people also love to share drinks. We love to offer drinks to our visitors be it coffee, tea, juice, or alcoholic beverage. And when people are in a relaxed state, they are more receptive to your brand message.
If you need help with effective and high-quality promotional products, then contact ODM. We have a wide range of services to help you make the most out of your marketing budget. We can help with promotional product design, manufacturing of marketing gifts, as well as product sourcing in China.
If you like to see more promotional product ideas, then be sure to check these blogs out:
Marketing drinks is a rather daunting task especially if you are just new in this industry. In this blog, we will share with you some important tips on how to create an effective in-pack promotion.
Tumblers and In this blog, we explained how you can break through the noise with custom drinkware.
Drinking glassware is a widely-used promotional gift by liquor companies as they are not only useful, but they are also effective in getting your brand message across:
We found this promotional drinkware set at the Canton Fair and we were really amazed by the quality and branding in these products. Check them out:
If you are looking for a good bar promotional product, then try these metal cups! In this blog, we explain how these trendy drinkware pieces can help you boost your liquor marketing.
Gordon’s has offered free on-pack drinking glasses as part of their in-store marketing stint. The drinking glasses come in pink hue, a nod to their product “Premium Pink.”
Check out these custom branded mugs by Auchentoshan for Duty Zero’s second anniversary. The colors pop and the branding are really noticeable.