Famous chocolate bar brand KitKat is currently giving away customized eye masks as a GWP in the duty free stores in Manila in order to raise sales indirectly. There is a marketing campaign where you can get a free eye mask with every purchase of a bag of KitKats.
Read on to find out more on how this promotional item can be used as a promo gift.
Why customized eye mask is a great idea for the gift with purchase?
Often big brands are having different promotions in different countries and taking into account the specifics of the local market. In Philippines, where it’s always hot and sunny, KitKat is having a promotion in a summer style and beach break theme.
The eye mask is having a fun design with an image of the water mask for scuba diving or snorkeling. It is easy to customize – just choose your pantone colors, and create a memorable design to attract more attention! Your logo will have a high visibility and the brand image will stay in the minds of the consumers.
Customized eye mask is very useful, especially for people who travel a lot. It will become a great souvenir after the trip to Philippines and will associate the brand’s name with positive emotions.
While you are waiting for your flight in the airport, why not just kill some time in the duty free section. For different brands the duty free section is a perfect place for promotions. These little stores are visited by thousands of people every day. Big POS materials that are eye catching will definitely grab people´s attention, especially in duty free shops where there are huge numbers of people passing by during the day. Such promotional giveaways, as a customized eye mask, will boost your sales and will raise the brand recognition.
Should you wish to discuss any promotional ideas you may have, please contact us here. Our team will be happy to assist you with enquiries here. Our creative team Mindsparkz will be glad to assist you with design of the product.