Sustainable Marketing: 4 Notable Impacts of Adidas’ Coffee Mug Giveaway

Adidas aims to end plastic waste with innovation and partnerships as the solutions. Last 2020, the brand launched Primegreen. It is a new sustainable technology that contains 100% recycled polyester. Since last year, it started to create initiatives, commitments, and giveaways to introduce this technology. Some of the promotional merchandise available in the market are sportswear that is made out of recycled materials. Moreover, the brand is running a promotion in a golf shop in Singapore where customers have the chance to get a free coffee mug giveaway.

 

Renowned as an original sports brand, Adidas ensures that it creates the best products for athletes, and this product used for its sustainable marketing is no exception.

 

How To Claim the Free Giveaway?

Customers must only purchase any Primegreen product to claim this limited edition of Addidas coffee mug giveaway. A minimum of $180 spending on a single receipt is required to qualify.

 

How Adidas Kick in Sustainable Marketing with its Coffee Mug Giveaway?

Businesses really invest in their promotional activities to reach their target audience. And undeniably, Adidas believes in the impact that promotional and giveaway products can give to its brand.  Listed below are the 3 notable impacts of the brand’s sustainable branded promotional mug.

 

 

1. Good Branding Impression

This sustainable coffee mug gives shoppers the impression that the company cares, which is the brand’s main goal. Adidas cares about the environment; thus, it started to develop and promote eco-friendly products. In addition, this custom mug creates a sense of community as people see the brand as a helpful and considerate brand.

Truly, such promotional item creates a solid impression compare with other marketing products released in the market. Therefore, it is evident that the brand has created an effective promotional giveaway that will give it a lasting impression.

 

2. Produce Brand Ambassadors

Adidas is considered one of the most reputable sports brands globally, thereby already creating a huge number of customers. Its original and high-quality products make people patronize the brand. But this promotional coffee mug giveaway certainly creates a massive number of brand ambassadors. Moreover, it will make them love the brand even more. Came from a famous brand, shoppers expect this product to be a top-rated one.

 

3. Societal Impact

As this promotional giveaway is made from biodegradable sugarcane materials, it is guaranteed to be an eco-friendly product. Surely, this coffee mug giveaway piques the interest of environmentally conscious consumers. Using such drinkware can help reduce the use of plastics. Moreover, people would see this as a great innovation to protect and save the environment.

 

4. Drives Purchase Intent

Eco-conscious buyers are definitely growing in population in today’s market. We love how this coffee mug giveaway drives purchase intent, especially from this customer base. It is a smart marketing strategy that is aligned to the trends in the market and appeals to the wants of its target audience. On top of that, it also shows how well a brand knows its consumers by producing relatable promotional products that they can take pride in using.

 

Take a look at these coffee mug ideas that we have featured before.

Our team spotted these promotional mugs with logo in a cafe in Russia. The ceramic mugs looked like crumpled coffee cups that add a unique appeal to them. They seemed to be mug displays only, but they’re not. These mugs were really served to customers.

 

As part of Duty Zero’s second-anniversary celebration, Auchentoshan offered its customers these custom branded mugs. The brand’s signature colors reflect on each free giveaway mug, making them stand out. Designed with the brand logo, these mugs became more special.

 

The famous coffee brand, Nescafe, promotes its products with its custom-printed mugs giveaway. Each Nescafe pack has a coffee mug on it. We have spotted this promotion in Kuala Lumpur. We surely love these cheeky mugs because they were printed with funny designs to light up each customers’ morning.

Our Takeaways

Giveaway items could be anything useful for the customers. But what can give brands an edge in the competition is if the products they offer are beneficial not only for the people but also for the environment. And we believe that Adidas succeeded in this area. Being a big company and a large producer of different products,  they know how to take responsibility for the people and the environment.

 

How Can ODM Help?

Want to ace your next marketing with the use of sustainable giveaway products? We, at ODM, would be glad to assist you. ODM Group is a sourcing company specializing in creating custom promotional giveaways, creative POS display units, and curating brand packaging designs. Moreover, we also produce and design unique gift with purchase products for our clients.

Committed to providing the needs and meet our partners’ expectations, we have partnered with a team of experienced product designers. Being a pioneer in the industry, rest assured that all our products are made with excellence and passion. To learn more about us and our services offered, do not hesitate to reach us.

See more of our featured promotional mug giveaway ideas below.

 

Related Blogs

Nescafe excites its customers with this promotional coffee gift set. The gift pack includes two promotional branded mugs and three Nescafe Gold.

 

Ritter Sport offered these promotional printed mugs to its valued clients. The mugs are made from ceramic materials and designed with the brand logo.

 

Colgate has its own way of keeping the brand cool. It offered promotional mugs as its gift with purchase to its customers.

 

See what makes this wooden coffee mug an exceptional giveaway product. See the product details here.

 

These complimentary on-pack gifts from Nescafe keeps the bran on fire. Learn more about these branded glass mugs here.

 

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