Floor Graphics Advertising: Unique, Cost-Effective Advertising Solution

Public establishments are evidently one of the ideal locations to place your advertisement. Not that they only offer an extensive area for your business, but they also welcome massive foot traffic daily that can help you strengthen visibility. We have seen billboards of every size, digital signages, and even charging advertising stations. However, they might be costly advertising mediums that are over your budget. So this is where floor graphics advertising comes in!

 

Aside from the ceiling, the floor is one of the most underutilized spaces in the offline setting. We often overlook this awesome marketing strategy because we’re too busy setting up advertisements on the walls, unaware of its surprising benefits that we can take advantage of!

We have spotted this huge floor sticker in London Underground. This floor graphics advertising showcases the EUFA Euro Football pitch that is certainly hard to miss.

Consequently, with the vibrant color and popular design, it’s no wonder how this advertising strategy stands out in the busy space. So let’s take a closer look at the awesome benefits of leveraging floor graphics advertising for your promotional campaign.

 

What Are The Benefits of Using Floor Graphics Advertising?

1. Catching Attention of the Public.

Located at the London Underground, this huge floor sticker certainly catches the attention of the public. The transit system welcomes massive foot traffic on a daily basis serving Greater London and some parts of the adjacent counties of Buckinghamshire, Essex, and Hertfordshire in the United Kingdom. Done right, the advertising medium is placed on an area that will help to sustain its purpose.

With the right placement, we found this floor graphics advertising effective because its presence is definitely hard to ignore. The more people that will take this route, the further that it will extend its visibility. And this is what brings us to our second point.

 

2. Building Awareness.

When you use custom floor stickers, your ads can easily stand out. They can pique the interest of your target audience in a distinctive way that helps your business to remain on top of their minds. Want them to know about your ongoing promotion or take action on a certain campaign? Utilizing attractive and unique floor graphics is an excellent way to do it.

 

3. Effective Form of Advertisement.

More often than not, people find it more interesting to see what’s written on the floor they walk on than any other writing or display on the walls. It can be even more effective when you use creative floor graphics. This way, you can foster high recall levels in your audiences’ minds and help people recognize your business better.

 

4. Offers Extensive Advertising Opportunities.

Another great thing about floor graphics is that they can be placed on nearly any floor surface, including concrete, tiles, and laminated floors. Moreover, these custom floor decals can be placed indoors or outdoors for even more advertising options.

Because floor graphics advertising is easy to implement, it will be perfect in providing temporary advertisement for events or promote a limited time offer. Take this excellent sample from London Underground’s advertising strategy. They have installed this huge football pitch sticker to highlight the popularity of the Championships further.

So after the event or promotion ends, they can remove your floor graphic and replace it with an updated message. The flexibility of this advertising medium allows you to use floor graphics for advertising for anything you want, from a single-day promotion to a month-long initiative.

 

5. Saves Up Space.

Traditional advertising tools such as posters, displays, and signages can occupy valuable space in public establishments. Also, they can get in the way of people by protruding into the path, especially during rush hour. Floor graphics advertising knocks out these issues.

Furthermore, floor decals require much less planning consideration since they don’t require mounting hardware or have extensive installation or size considerations. Custom floor decals can help to optimize an advertising space and remove any obstructions while grabbing people’s attention and driving actions.

 

6. Comes in Unique and Creative Forms.

Of course, who would miss how flexible floor graphics advertising is? Custom floor stickers can come in unique and creative forms that make them fun and engaging for those who will see them. It will also allow you to present your promotion remarkably, providing you a larger room for customization and exploring what design suits your branding the best. On top of that, it will be easier to change your advertisement according to seasonal promotions.

 

7. Cost-Effective Advertising Solution.

Last but not the least, we certainly love how floor graphics advertising is a relatively cost-efficient advertising solution. Compared to other high-maintenance advertising materials that need to be paid every day to serve their purpose, floor decals offer stability, and they last longer.

This means that you won’t have to spend a lot each time on this method of advertising. You see, by utilizing floor graphics advertising, you can promote effectively whilst achieving the results you need for your business.

 

Should You Use Floor Graphics Advertising for Your Business?

Definitely yes! Floor graphics offer a lot of benefits for advertising, marketing, and branding, making them an awesome advertising solution for any business. On top of that, custom floor stickers can easily match the style and personality of your business to drive action and create a more enjoyable experience for your target audiences.

 

Let Our Team Help You!

In need of customizable floor stickers? Send us a message today! We will help you customize floor stickers decals with your logo. The ODM Group has a talented team of in-house designers, who specialize in graphic design, to help come up with interesting designs.

While most of our projects involve high-quality marketing gifts and premium corporate gifts, our team can also help with unique in-store and outdoor advertising ideas. In addition, we also specialize in product sourcing and manufacturing promotional giveaways and superb POS displays for the retail sector.

After more interesting promotional ideas? Make sure to check them out below.

 

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Are you looking for an innovative and more dynamic way for your business branding? Why not check out these custom branded stickers? Learn the top 4 reasons why you should start including them in your promotional tools by reading through this blog.

 

Scan your local supermarket and you will surely see various colorful fridge decals along with the drinks and frozen goods section. They are a simple yet effective way to convey your message to your customers as they are usually colorful and creatively designed.

 

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Frequently Asked Questions (FAQs):

What Are Floor Graphics Made Of?

The most common construction is composed of 3 layers. The bottom-most layer is a specially designed adhesive for applying the decal to various floor types, while the mid-layer is a white vinyl substrate with the actual printed graphic design, then the top layer is a durable PVC over-laminate that’s slip-resistant and skid-resistant.

How Long Do Floor Graphics Last?

The lifespan of any decal or signage can vary drastically based on numerous factors. Due to the variation of each environment, the replacement frequency of indoor floor graphics can range from 1 month to 1 year.