Advertising Easel – A Cost-Effective In-Store Marketing Solution

One of the best and practical ways to spread the word about your brand is the use of an advertising easel. It’s cost-effective and really nifty! This example is from Regatta, a clothing line in Asia. The brand used a sturdy easel to announce their ongoing sale.

Advertising Easel - Cost-Effective In-Store Marketing Solution by Regatta

Advertising Easel – Cost-Effective In-Store Marketing Solution by Regatta

Our team spotted this marketing tactic in a shopping mall in the Philippines. We love how the easel fit in with the overall look of the shop. It’s artsy and most importantly, very affordable.

We found this second example by Tokyo Tokyo at a shopping mall in the Philippines and we love how this helped the brand gain more customers. It was located outside the shop so passersby can see it as they walk around the mall.

Advertising Easel Display

Advertising Easel Display


What We Love About These Advertising Easel Displays:

  • Colorful Poster – What better way to stimulate appetite than using visually-enticing posters that feature your best sellers? The color, typography and the visuals used all allude to Japan and the Japanese culture. While Regatta capitalized on their ongoing sale by using a “Sale” poster.
  • Reusable – The posters can be replaced with a new one after this promotion.
  • Portable – Because the easel is foldable, it can be transported in and outside the store with ease or put them in high traffic areas inside the mall

Providing a unique way of presenting brand message, an advertising easel can help improve brand differentiation. They easily make a unique POS display for events, music fest, art exhibits, clothing stores, and even coffee shop marketing. Moreover, a custom promotional easel adds texture to the visual display.

Is an advertising easel right for you? here’s why you need it too!


Why Use an Advertising Easel?

  • Functional and Economical: An advertising easel offers a lot of advertising benefits at a pocket-friendly cost. What’s is great with easels is that you only have to change the poster to suit your campaign. You can reuse it for many years, which is why it is cost-effective. Plus, it’s great for both indoor and outdoor promotions.
  • Can be Custom-Made: In our example, Regatta used a wooden advertising easel. Of course, marketing managers can use other materials other than wood. Easels come in different dimensions, colors, and styles, so speak with our Mindsparkz team for design options.
  • Space-Saving and Lightweight: Since it is lightweight, it makes it easy for merchandisers to move them. As you can see from the picture, greeting the customers is their advertising easel. This POS display does not get in the way of shoppers and is not too big that it covers half the store door.
  • Short Lead Times: Advertising easels have shorter lead times in terms of manufacturing as compared to more bespoke custom POS displays. Not only is it cost-efficient, but it is also time-saving.

So, if you are looking for an advertising tool that will not break the bank, then why not try an advertising easel for a change? They also add an artsy and sometimes vintage appeal to your presentation.


How ODM Can Help

Feel free to speak with our merchandisers if you need help with creating your very own custom advertising easels. We help design, source, and manufacture POS display units and promotional products for business. Contact us!

For more marketing ideas, check out some of our favorite blogs below.


More Ideas for You:

See how you can increase in-store traffic, and ultimately, sales with outdoor banner stands!


Check out this promotional arch from a school in Vietnam!


This custom promotional standups from a mobile phone brand is definitely attracting more people to come to their shop. See why:

Other Related Blogs…

20 Outdoor Marketing Ideas for Drinks Brands During COVID

According to Econsultancy, the Covid-19 pandemic brought a distinctly mixed set of fortunes for alcohol and drinks brands. The industry saw a surge in demand while the supply plunge. But since large [...]

Frequently Asked Questions (FAQ):

What advertising displays can I use?

Advertising displays vary from outdoor and indoor advertising displays. Some outdoor advertising displays include billboard advertising, lamp post banners and guerrilla advertising. Indoor advertising displays include LED advertising displays, POP displays and POP displays.

What are the advantages of outdoor advertising?

Outdoor advertising allows for increased brand visibility outside stores. It allows passer-by’s to view your brand from a distance and pique the interest of potential customers.

Why should you use an advertising easel?

An advertising easel is easily customisable, affordable and durable. With the use of the right colours and imagery, you could lure many new customers to your store. This helps to boost sales and increase visibility of the company.

Inquire Now

Connect With Our Team

We're always ready to review your next project. Let's design and manufacture something special together.

Please prove you are human by selecting the Flag.
Request A Quote