Are you looking for new point of sale advertising display ideas for your next campaign? Here’s an excellent example from two renowned scotch whisky brands.

Royal Salute and Chivas Regal never fail to amaze us with their drinks display. The LED lighted POS display is mesmerizing and we cannot peel our eyes away from it. There were so many drinks in the shop but the one that really stood out to us is this display by Royal Salute and Chivas Regal.

Point of Sale Advertising Display

Point of Sale Advertising Display

When it comes to marketing drinks, you want to make people notice your products right away. This is where POS and POP displays come in handy. Marketing displays allow merchandisers to display their products in an eye-catching and interesting manner. They prove to be a worthwhile investment since they are generally sturdy and are very versatile.

Point of Sale Advertising Display

Point of Sale Advertising Display

Royal Salute and Chivas Regal did a great job promoting their “Success is a Blend” campaign with a bespoke POS display. According to reports, this campaign is designed to bring a “fresh look and feel for the scotch whisky category.” The campaign is about celebrating the values instilled by the Chivas Brothers, who founded Chivas Regal in 1801. They believe that blended is better, in life, and in scotch. And they successfully conveyed this message through their marketing display.

We are confident you will learn a lot from their marketing tactic. Here are some of the things that stood out to us:


What Made Royal Salute’s Drinks Advertising Display Stand Out?

Classy Design – Since Royal Salute is on the high-end spectrum, it only makes sense to use a store display that embodies their brand image. They designed their display around their brand colors so gold and shades of royal blue are noticeable. Colors play a vital role in influencing the buying behavior of your customers. Gold connotes wealth and warmth while blue means stability and reliability.

Light – Lights instantly add a unique appeal to your displays. In this case, Royal Salute has used a podium-like stand with lights inside, which looks like a bottle glorifier. Atop the stand sits Royal Salutes bespoke packaging box.

Point of Sale Advertising Display

Point of Sale Advertising Display


Excellent Materials – We certainly love the wood and acrylic combination here. Acrylic is a transparent glass-like material so with proper lighting, it makes an interesting piece. On the other hand, wood is beautiful, classy, and durable. The combination makes for an expensive-looking display that is hard to ignore.

Location – Royal Salute’s branded FSDU is located along the center aisle with enough space for customers to move around it. This way shoppers coming from the front and back side can see all the products on offer, thereby increasing their visibility.

Message Pops Out – Chivas Regal and Royal Salute are made by the Chivas Brothers which is why “Success is a Blend” is inscribed in the acrylic display. It is one of the things that piqued our interest as the lights made the message pop out.

Custom-Fitted Boxes – The boxes are custom-fitted to the shelves so that they do not fall off. On one side are Chivas Regal products while on the other side are Royal Salute boxes.


Chivas Regal and Royal Salute are always on point when it comes to liquor marketing. Here are some of their previous display ideas.


Point of Sale Advertising Display Ideas by Royal Salute and Chivas Regal

Sensory marketing is an effective way to increase engagement and ultimately sales. If you want to know how this marketing strategy works, then check this blog out to learn how Chivas Regal did it.


We love this one-of-a-kind POS display by Chivas Regal. Their custom-designed display is indeed inviting and engaging.


Royal Salute has released its limited-edition Beach Polo range with a branded FSDU to mark the event. We certainly love the visual elements and texture of this display.


Another excellent POS display advertising idea by Royal Salute. We could not help but notice their stunning displays and bespoke packaging.


What We Learned from this Merchandise Display Idea

Colors, lighting, and materials are important elements to consider when designing a standout custom retail display. Cohesion is key to creating a pleasing and eye-catching displays.

Since whisky brands tend to fall on the high-end spectrum, it can be hard to stand out on shelf. There are so many high-quality brands competing for customer attention. Your product will get pushed in the background if you do not know how to own the shelf. So, aside from the use of Point of Sale Advertising Display, it is also important to pay attention to your packaging. Chivas Regal and Royal Salute did this right!


Do you need help with designing your Point of Sale Advertising Display? Why not get in touch with ODM? Our Mindsparkz team will help you come up with high-quality designs that suit your brand image and marketing budget. Our team has vast experience in the promotional products industry so you can also expect us to assist you with product and packaging design.

For more retail display ideas, we listed some of our favorite blogs below:


Point of Sale Advertising Display Ideas to Check Out Now!

Here are fantastic drinks display ideas that caught our attention. Find out what makes each of hem unique.


This alcoholic drinks display takes drinks marketing to a new level with their tasting note samples. Learn why this marketing display works!


Do you need a display idea for a new drink brand? Here’s a great example:


Here’s a unique way to present your products to customers! Perfect for pubs, restaurants, and events, this display is one of our favorite drink marketing ideas.