Alcoholic drinks displays are everywhere. They are in every alcohol section of supermarkets and alcohol stores. With so many alcoholic drinks displays around, they all soon start to blend into each other. When customers and passers-by look at these stands, they are not going to take any second look. If you are a liquor brand, this is certainly scary news! However, we have good news for you! You can easily stand out from your competitors by using a custom alcoholic drinks display that includes tasting note samples. Check out these brands that are living successful examples of effective alcoholic drinks displays.
This display by Hennessy highlights tasting note samples of the drink. The tasting note samples showcase: freshly grated nutmeg, dried peppermint leaf, bitter orange and licorice stick, and are placed beside the drink in glass containers. Customers can smell the tasting notes through the glass containers. The display is also labelled as a traveller’s exclusive, which creates a sense of urgency and exclusivity within customers. This would convince them to buy the limited addition cognac as it cannot be found elsewhere.
This display from Ballantine’s Whiskey is another great example of an effective alcoholic drinks display utilizing tasting notes. This display features tasting note samples of fresh ginger, cinnamon, and licorice. However, this display goes one step further by adding a chart with a breakdown of the flavor profile. The chart contains the flavor profiles of sweet, fruity, floral, spicy/herbal, oak/nutty, dry, and vanilla. The chart has a simple layout that is easy to read and understand.
Why Tasting Notes Samples are a Good Idea:
Helps Customers: Including tasting note samples for your alcoholic drinks display helps customers get a better understanding of what they are buying. This will be extremely helpful to customers, especially those who are less experienced with alcohol drinks such as whisky or wine. When these customers see that your brand offers samples of tasting notes while other brands do not, they will inevitably select your brand over others.
Attracts Attention: A custom display with tasting note samples also makes your brand’s display stand out from the rest. Including physical samples of tasting notes such as cinnamon, licorice, and ginger also makes customers curious. As a result, they will definitely go towards your display to check out your product and smell the tasting note samples provided. This gives your brand exposure, and increases brand awareness as customers are sure to remember your brand.
Accurate Description: Including samples of tasting notes gives customers an accurate description of what they are buying. Customers are able to know upfront what they can expect to taste in the drink that they are buying, and thus they are able to make an informed purchase decision. With so many different brands of alcoholic drinks available, giving customers an ability to know accurately what they are buying will certainly give your brand a competitive edge!
Hands-On: Providing tasting note samples gives customers a more personal touch. Customers are not just able to see the physical representation of the tasting notes, but are able to smell it as well! Providing customers with such an hands-on approach makes your brand more memorable and attractive than others in the eyes of customers.
Increase Brand Value: The tasting note samples included in your drinks display makes your brand have a higher perceived value. Customers who see your display and compare them to other alcoholic drinks displays without tasting note samples will undoubtedly associate a higher quality and greater value with your brand. Which brand wouldn’t want that?
How we can help you:
Impressed by the alcoholic drinks displays with tasting note samples? Well, you are in luck! We here at ODM can design a custom alcoholic drinks display with tasting notes for your brand. ODM has extensive experience in designing, sourcing and manufacturing custom promotional products. Our team of dedicated in-house product designers can design the perfect drinks display or any other promotional product for you! Feel free to contact us to find out more about how we can help your brand!
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This unique stacked drinks display at Hutaoli bar and restaurant immediately catches the attention of passers-by. After all, who wouldn’t stop to take a look at this magnificent display?
Including on-pack gifts with the purchase of your drinks is an excellent way for your brand to attract more customers. This on-pack promo from Absolut included a custom speaker with the Vodka. This is sure to be a party favorite!
Be sure to also check out this branded wood packaging by Glenrothes Vintage Scotch Whisky. In an extremely saturated market, using custom branded packaging is a great way to differentiate your brand from competitors.