Whenever a drinks brand requires a new advertisement for any campaign, the drinks display always comes first. It’s an effective marketing tool to increase brand awareness and is also great for point of sales. This is a highly unique drinks display that we can see from the picture below. The drinks display can be fully custom and can be in a wide range of shapes and sizes. It’s easy to hold passers-by’s attention longer with a fantastic bottle display.
What Is a Customized Drinks Display?
A customized drinks display is a branded POS display designed to showcase beverages in retail stores, supermarkets, convenience stores, and promotional events. Built to match your product and campaign, it helps increase product visibility, strengthen brand recognition, and encourage impulse purchases.
How do drinks displays work well for your brand?
For drinks companies, drinks displays are a good marketing tool to use. Various shapes of the display can be manufactured according to your product shapes. Brand awareness, as well as product sales are largely increased by including a drinks display as part of the marketing campaign. While the drinks are on sale, you can see the almost empty shelves it clearly shows the effect of a POS display, which would definitely increase the amount of potential customers. ODM can help you with your customized drinks display merchandise in designing and manufacturing.
Popular Types of Customized Drinks Displays
Different retail environments require different display solutions. Choosing the right structure helps maximize visibility while fitting available retail space.
Cardboard Drinks Display
Cardboard displays are lightweight, cost-effective, and ideal for temporary promotional campaigns. They are easy to transport, assemble, and recycle, making them one of the most popular options for supermarkets and retail chains.
Best for: Soft drinks, bottled water, juice, RTD coffee, and seasonal beverage campaigns.
Floor Display
Free-standing floor displays provide maximum visibility and large product capacity. These displays work particularly well for product launches, seasonal promotions, and supermarket campaigns.
Best for: Soft drinks, energy drinks, bottled water, beer, and multipack beverages.
This POS display, designed for the Kenzo perfume brand, showcases an innovative retail concept that can inspire customized beverage floor displays.
Countertop Drinks Display
Designed for checkout areas and smaller retail spaces, countertop displays encourage last-minute purchases while requiring minimal floor space.
Best for: Energy shots, canned coffee, mini juice bottles, mixers, and small beverage products.
Bottle Glorifier Display
Bottle glorifiers elevate premium beverages using lighting, premium materials, or unique structures that highlight individual products. They are commonly used for wine, whisky, spirits, and luxury beverage promotions.
Best for: Wine, whisky, spirits, champagne, premium water, and limited-edition beverages.
Custom-Shaped Drinks Display
Custom-shaped drinks displays are designed to match the shape of a bottle, can, or brand mascot, helping products stand out and reinforce brand identity in retail environments.
Best for: Soft drinks, bottled water, beer, wine, spirits, energy drinks, and product launches.
Interactive or LED Display
Interactive or LED displays use lighting, digital screens, or motion sensors to capture attention and create engaging in-store experiences.
Best for: Premium beverages, energy drinks, spirits, limited-edition products, and promotional campaigns.
Materials Used for Customized Drinks Displays
Selecting the right material depends on campaign duration, budget, retail environment, and product weight.
| Material | Best For | Advantages |
|---|---|---|
| Corrugated Cardboard | Short-term promotions | Lightweight, affordable, and recyclable, making it ideal for seasonal campaigns and product launches. |
| Honeycomb Board | Heavy beverage products | High strength with low weight, providing excellent support for large bottles and multipacks. |
| Acrylic | Premium displays | Modern appearance with excellent product visibility, perfect for showcasing premium beverages. |
| Metal | Permanent retail displays | Strong, durable, and reusable for long-term merchandising in supermarkets and retail stores. |
| MDF Wood | Luxury merchandising | Premium finish and long lifespan, ideal for wine, spirits, and high-end beverage brands. |
Additional finishing options include matte or glossy lamination, UV printing, spot UV, embossing, foil stamping, LED lighting, and interchangeable graphics.
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From concept development to global production, we help brands create innovative promotional products that leave a lasting impression.
Innovative Technology for Customized Drinks Displays
Technology can transform a customized drinks display into an interactive brand experience. Depending on your campaign objectives, displays can incorporate features that attract attention and increase customer engagement, such as:
- Custom Levitating Displays for premium beverage launches.
- LED lighting to highlight featured products.
- Digital screens for promotional videos and brand messaging.
- Motion-activated lighting or sound to engage passing shoppers.
- QR codes or NFC tags linking customers to product information, promotions, or loyalty programs.
These innovative features are particularly effective for premium spirits, wine, energy drinks, and limited-edition product launches, helping brands create memorable in-store experiences.
How ODM Group Designs Customized Drinks Displays
Every customized drinks display begins with understanding your marketing objectives and retail environment.
Final thought
A customized drinks display is more than a retail fixture—it is a powerful marketing tool that helps beverage brands attract attention, strengthen brand recognition, and drive sales at the point of purchase. From cost-effective cardboard displays to premium acrylic and metal solutions, the right display can be tailored to your products, campaign goals, and retail environment.
At The ODM Group, we specialize in transforming creative concepts into market-ready merchandise through precision printing, professional design, and global manufacturing expertise. Contact us today to learn how we can help you design, source, and manufacture high-quality promotional products that elevate your brand awareness.
- Website: www.theodmgroup.com
- Email: info@theodmgroup.com
Frequently Asked Questions
What is a customized drinks display?
A customized drinks display is a branded retail display designed specifically for beverage products. It improves product visibility, supports promotional campaigns, and encourages impulse purchases in supermarkets, convenience stores, and other retail environments.
What materials are commonly used?
The most common materials include corrugated cardboard, honeycomb board, acrylic, metal, and MDF wood. The best choice depends on the campaign duration, product weight, and retail environment.
Can a drinks display be fully customized?
Yes. Every aspect of the display can be customized, including dimensions, shape, shelving configuration, graphics, colors, branding, and finishing options to match your marketing campaign.
What types of beverages can these displays hold?
Customized drinks displays can be designed for bottled water, beer, wine, spirits, soft drinks, energy drinks, coffee, tea, juice, dairy beverages, and many other beverage categories.
How long does it take to manufacture a customized drinks display?
Lead time varies depending on complexity, materials, and order quantity. After design approval and prototype confirmation, production typically takes several weeks before global shipment.
Why choose ODM Group for customized drinks displays?
ODM Group provides complete support from concept development and structural design to prototyping, manufacturing, quality control, and worldwide logistics. Our team creates customized display solutions that help beverage brands improve retail visibility and enhance customer engagement.
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