23 03, 2019

Budweiser Marketing On-Premise – Custom Display Fridge

2019-03-22T22:27:16+00:00

Imagine watching a video every time you grab a beer from the fridge, and I am not referring to watching a video on your mobile devices, I am referring to watching a video on the fridge! Budweiser incorporated this futuristic idea into their custom display fridge, and here is why you should too! Visibility Normally when we think of fridge displays, we envision boring clear sheets which allow us to clearly see what is inside the fridge. Sure it does its job, but compare [...]

Budweiser Marketing On-Premise – Custom Display Fridge2019-03-22T22:27:16+00:00
22 03, 2019

Unique Corporate Gifts to Keep Your Brand on Top of the Game

2019-03-22T21:47:35+00:00

We should place a stronger emphasis on the importance of offering unique corporate gifts because not only do they help improve business ties, they also make your employees feel appreciated. It is, therefore, essential to provide useful and unique corporate gifts to clients. This is because it helps differentiate your company from competitors. Your clients will also be delighted to receive such thoughtful gifts. Unique free promotional gifts and handy corporate giveaways are a simple way to get your brand out there. For example, you could offer [...]

Unique Corporate Gifts to Keep Your Brand on Top of the Game2019-03-22T21:47:35+00:00
22 03, 2019

7 Advantages of Using Custom Point of Sale Displays

2019-03-22T00:04:36+00:00

Many companies are using Custom Point of Sale Displays (POS) to increase brand awareness and maximise revenue. However, we notice that a fair share of brands in the market did not opt to use this marketing tool. Why? Below is a Custom POS Display example by the brand Hokkaido Baked Cheese Tart. The brand is currently promoting their durian cheese tart and they did a great job of presenting their product in a visually enticing manner. Point of Sale Displays 1 For those not [...]

7 Advantages of Using Custom Point of Sale Displays2019-03-22T00:04:36+00:00
22 03, 2019

Interactive Cosmetic Display Counter: Brand Activation by NARS

2019-03-21T15:08:09+00:00

The Cosmetic Industry is heavily saturated now and it is crucial for brands to stand out from their competitors and attract sales. One way to captivate the potential buyers and gain competitive advantage is having a well-managed Cosmetic Display Counter. In this case, we're using NARS Cosmetic's successful POP Display as an example. They've made use of Interactive Technology Marketing to amp up their Cosmetic Display Counter. What is Interactive Technology Marketing? Interactive Marketing is the individualisation of marketing messages based on consumers' actions. This will be able to [...]

Interactive Cosmetic Display Counter: Brand Activation by NARS2019-03-21T15:08:09+00:00
22 03, 2019

Bacardi Goes Loud with Custom Gift with Purchase

2019-03-22T00:03:49+00:00

Don’t we all want to be in the ‘Tropical State of Mind’? Bacardi has captured the essence of being in the "Tropical State of Mind", through the use of exceptional liquor packaging design and custom gift with purchase. In this Case Study, we will be focusing on Bacardi Carta Blanca’s Promotion.   Bacardi Goes Loud with Custom Gift with Purchase Branded Speaker We feel that giving a branded speaker as a custom gift with purchase is not only good for brand exposure, but also [...]

Bacardi Goes Loud with Custom Gift with Purchase2019-03-22T00:03:49+00:00
21 03, 2019

Retail Shelf Talkers – How Can This Aisle Promotion Help Your Brand

2019-03-20T18:20:14+00:00

If you're wanting to create better shelf advertising then retail shelf talkers are for you. These promotional shelf talkers are designed to catch the eye of the shoppers. The bright colours and impressive designs draw attention to your retail product. Retail Shelf Talkers - How Can This Aisle Promotion Help Your Brand Are There Brands That Use Retail Shelf Talkers? Well, majority -- if not all, retail brands utilise shelf talkers on most of their promotional campaign. In fact, we'll link a few case studies [...]

Retail Shelf Talkers – How Can This Aisle Promotion Help Your Brand2019-03-20T18:20:14+00:00
21 03, 2019

Towel Giveaway – Milo’s Key Towards Successful Marketing

2019-03-20T19:15:11+00:00

When people play sports, they always end up happy and sweaty.  Most sports enthusiast bring their sports essentials such as promotional sports bottles, deodorants, custom sports towels and colognes every time they're out in the sun. As such, Milo sees this as a great opportunity to market and promote their products. The choco malt brand has made huge waves in the marketing industry and is known to make compelling marketing gifts. In fact, our team found a great towel giveaway in an Asian supermarket. Towel Giveaway - Milo's [...]

Towel Giveaway – Milo’s Key Towards Successful Marketing2019-03-20T19:15:11+00:00
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