POS stands for point of sale and is most commonly known as a form of advertising which attracts buyers at the point of a purchase. In other words, point of sale marketing lures shoppers into buying additional products or services at the checkout counter. POS in marketing is normally used to display and catch customers’ attention; displays can range from signs and banners to coupon dispensers and video advertisements at the cash register. Regardless of the type of display, point of sale in marketing often results in impulsive purchases.
When introducing a point of sale into our marketing campaign, the whole result behind is to gain our customers attention and make them purchase it as the product display is unique and very creative.
We can see an excellent point of sale display we could use for brands in the drinks industry:
How do point of sale attract and influence customers?
Point of sale has the purpose of attracting customers to purchase our products due to their impressive displays.
Point of sale in marketing generates new product awareness which leads to a purchase. While most customers purchase an item they found on the shelf, offers, discounts and samples near the point of purchase often lead to buyers switching brands. Therefore, point of sales are designed with the purpose that the customer knows which types of messages will be given to the target audience and motivate impulsive purchases.