With countless brands of alcoholic drinks around, many brands have started using promotional drinks displays to stand out from the crowd. However, simply having a generic drinks display is not going to cut it anymore! Your brand needs to effectively utilize the display to strategically attract the most number of customers. While this is certainly not an easy task, you can definitely achieve it! Check out these seven drinks display ideas to understand what makes a drinks display stand out from the rest.
Caperdonich Scotch Whisky
This enclosed glass display is for Caperdonich Scotch Whisky. The enclosed glass adds value to the brand and product, as customers would associate the closed display with a higher value. This is especially effective when placed next to other brands that do not have an enclosed glass display. When customers pass by the displays, they would immediately do a mental comparison and perceive the whisky in the enclosed glass display to be of higher quality and value. Accordingly, your brand value also increases.
This display from Royal Salute has an extremely simple but effective layout. It consists of a painting with pop-ups of cutouts. This is an excellent low-cost way to display your drinks effectively. The painting and pop-ups will immediately catch the attention of anyone walking past, and customers are sure to appreciate the artwork! The artwork also adds a more personal touch to the product, as you can tell a story or the history of the brand through the artwork.
This display from National Cellar promotes a free gift with the purchase of the drink. The free gift of the set of traditional Chinese bells is placed right next to the drink. This is a very clever marketing move, as consumers will immediately visualize the value of the purchase of the drink when the free gift is presented explicitly as such. Thus, more customers would buy from the brand as opposed to from their competitors.
Check out this custom POS display from Martell. The bright blue light emitted from the display contrasts with the dark background. Thus, customers’ eyes would be immediately drawn to the display. The drink itself is placed on a mini-throne. This unique method of displaying the drink adds value and an aura of class to the product.
This display from Bowmore is interesting, as it does not showcase the drink! Instead, the display showcases the free gift of an overnight bag. This unique way of advertising might be the key to differentiating yourself from your competitors.
For a more conspicuous drinks display, check out this display from Moet & Chandon. It features a life-sized statue of a penguin! The display also features a white lifebuoy. The white packaging of the drink goes in unison with the overall white theme of the display. If this does not capture the attention of passers-by, then nothing will!
This display by Hennessy does not focus on the display itself, but shifts attention to the packaging of the bottles. The bottles are packaged in a custom silver box that is eye-catchy. Custom promotional packaging does not only attract attention, but it also increases the perceived value of the brand and product. Custom packaging also opens you up to endless possibilities of designs, shapes, patterns, colors, and layouts that you can use.
How we can help you
Looking for a custom drinks display for your brand? Well, you are in the right place! We here at ODM are experienced in designing, sourcing and manufacturing promotional products. Our in-house team of talented product designers can design the perfect custom drinks display for you! Feel free to drop us an inquiry if you are interested, and we will be more than happy to help you!
Be sure to check out these great related blogs
Check out this classy promotional display by Hennessy. The color and design of the display is used perfectly to complement the visual aesthetic of the brand.
Want to know how to have an effective merchandise POS display for your brand? Check this blog out to find out!
Custom displays are not the only way to attract customers! Custom packaging is another excellent way to stand out from your competitors and boost your sales. Check out these 4 factors to consider when designing drinks packaging!