With countless alcoholic drink brands around, how do you ensure yours will stand out from the crowd? A standard point-of-sale display won’t suffice anymore.  That said, how about adding stunning drinks display ideas, such as this aeroplane-shaped POS,  to your next marketing campaign?

In this blog, we will talk about this bespoke display further. We will also add practical strategies on how businesses can utilise t. Likewise, we will add the best display examples from different liquor brands.

Drinks Display Ideas

What Makes This Display Unique?

  • Materials Crafted for Brilliance

Crafted from a combination of premium-grade materials, this showcase boasts a harmonious blend of acrylic, wood, and meticulously placed LED light fixtures.

The use of high-quality acrylic ensures transparency and durability, offering a crystal-clear view of the showcased 750ml bottles. Likewise,  incorporating wood adds a touch of sophistication, while the strategically placed LED lights enhance the overall appeal, giving a mesmerizing glow to the displayed bottles.

  • Tailored Size and Customisation

Designed to accommodate 750ml bottles, the LED POS display offers flexibility in customization. Businesses can tailor the size of the aeroplane-shaped display to suit their specific branding requirements, ensuring a perfect fit for their products.

Moreover, the ability to personalize the display with a company logo further enhances brand recognition and establishes a memorable visual identity.

  • Unveiling Uniqueness

What sets this display apart is its ability to effortlessly merge aesthetics and utility.

The seamless integration of materials, customizable dimensions, and captivating LED illumination creates a visual spectacle that showcases products.

Moreover, the light can help amplify the brand’s presence in retail or event settings.

Drinks Display Ideas
  • Unparalleled Versatility

The adaptable nature of this display allows for versatility in presenting various beverage types. Its customisable size ensures compatibility with different bottle shapes and sizes, offering businesses the freedom to showcase their entire product range with style and finesse.

Before we delve into how this display idea can elevate your drinks marketing, let’s take a look at another creative display concept by a Mexican vino brand, Cu4tro Soles.

This mysterious wine display rack indeed stirs curiosity among shoppers. The free-standing display unit is designed wherein the body of the bottles is hidden.

Only the bottlenecks are visible to the customers. They will only see the products once they are positioned at the side of the display. Therefore, this makes the wine rack more engaging and interesting.

How to Take Your Drink Presentation to New Heights?

This modern display goes beyond usual ways of presenting, providing businesses with an innovative tool to engage audiences and enhance brand awareness. Using this distinctive display in marketing strategies can bring significant benefits across different industries.

Here’s how you can make the most out of this idea!

1. Stand Out at Events and Exhibitions

Use this POS product display as a standout feature at trade shows, exhibitions, and industry events. Its striking design and customisable options will definitely attract attendees, making your booth stand out from the competition.

Showcasing your variety of beverages in this display will make a memorable impact on event visitors, potentially leading to more leads and sales for your brand.

2. Enhance Retail Store Appeal and Tasting Events

Elevate the ambience of retail stores, tasting rooms, or beverage sections within supermarkets by incorporating this display. Its striking presence will entice customers, encouraging them to explore and engage with the showcased products.

In addition, hosting tasting events featuring your beverages showcased in this creative display can create a memorable and immersive experience for customers, leading to increased sales and brand loyalty.

And talking about how LED displays can improve product presentation in retail, let’s learn from one of the famous drinks brands, Johnnie Walker.

This Johnnie Walker liquor display caught our team’s attention when we landed at Singapore airport. The scotch whisky celebrated Diwali, India’s biggest and most important national holiday, with a Limited Edition Johnnie Walker Gold Label Icon in a light-up liquor display.

3. Enliven Nightlife Venues and Bars

Collaborate with bars, clubs, and nightlife venues to integrate this display into their ambience. The illuminated showcase adds flair to the establishment, attracting patrons’ attention and sparking curiosity about the featured drinks.

Whether used at the bar counter or as a focal point within the venue, it creates an Instagram-worthy backdrop, encouraging social media sharing and expanding brand reach.

4. Amplify Brand Launches and Promotions

Capitalize on this liquor display during product launches or promotional campaigns. Its customisable features allow for seamless integration of branding elements, making it an ideal tool to showcase new products or highlight ongoing promotions.

Subsequently, placing it strategically in high-traffic areas or partnering with influencers to feature the display can generate buzz and drive sales.

Drinks Display Ideas
Drinks Display Ideas

5. Collaborative Marketing with Restaurants or Cafés

Partner with restaurants, cafes, or dining establishments to feature your beverages in this display. Placing it prominently on their premises can serve as a conversation starter and reinforce brand visibility.

Collaborate on themed promotions or special menu pairings, leveraging the display to enhance the overall dining experience and drive beverage sales.

6. Interactive Marketing Campaigns

Integrate technology or interactive elements with the display to engage customers on a deeper level. Incorporate QR codes that provide additional product information, behind-the-scenes stories, or exclusive content when scanned.

This interactive approach adds value to the customer experience and encourages brand interaction.

Customisation Options

Material Options:

1. Acrylic: This material offers transparency and durability. It provides a sleek, modern look and allows for different colours or transparency levels.

2. Wooden Acrylic: This could be a combination of wood and acrylic, incorporating the sturdiness of wood with the aesthetic appeal and versatility of acrylic.

3. Metal: Metal offers durability and a more industrial, robust appearance. It can be customized with various finishes like brushed metal, polished, or painted to suit the desired aesthetic.

Drinks Display Ideas
Drinks Display Ideas

Size Customization:

The display can be customized in terms of the aeroplane’s size to accommodate 750ml bottles effectively. Depending on specific requirements or preferences, the dimensions of the aeroplane-shaped display can be altered while ensuring it can comfortably hold the designated bottle size

Logo Customization:

The display allows for customizing the logo. This means the company or individual purchasing the display can incorporate their own logo or branding onto the aeroplane shape. This customization option enables personalization and branding opportunities, making the display unique and tailored to a particular business or event.

This beverage display idea is undoubtedly unique. But let’s see how liquor brands utilise POS displays to market and showcase their products. 

Stunning Display Ideas from Different Liquor Brands

Needless to say, a brand needs to effectively utilise out-of-the-box display ideas to attract the most number of customers strategically. While this is certainly not an easy task, you can definitely achieve it! Get inspired by these POS ideas from six different liquor brands.

1. Caperdonich Scotch Whisky

The enclosed glass adds value to the brand and product, as customers would associate the closed display with a higher value.

This is especially effective when placed next to other brands that do not have an enclosed glass display.

When customers pass by the displays, they immediately make a mental comparison and perceive the whisky in the enclosed glass display to be of higher quality and value.

Drinks Display Ideas

2. Royal Salute 

This display from Royal Salute has an extremely simple but effective layout.

It consists of a painting with pop-ups of cutouts.

This is an excellent low-cost way to display your drinks effectively.

Drinks Display Ideas

The painting and pop-ups will immediately catch the attention of anyone walking past, and customers are sure to appreciate the artwork! In addition, the artwork also adds a more personal touch to the product, as you can tell a story or the history of the brand through the artwork.

Drinks Display Ideas

3. National Cellar

National Cellar’s bottle is presented on a lighted glass display.

The display sits elegantly in the store, capturing customers’ attention.

Likewise, a free gift, which is a traditional Chinese bell,  is also placed right next to the drink, making it more intriguing.

Drinks Display Ideas

4. Martell

The vibrant blue light of the display stands out against the dark backdrop, instantly capturing customers’ attention.

The drink is positioned on a bottle glorifier resembling a mini-throne, offering a distinctive way to showcase the product.

This also helps add value and gives an air of sophistication to it.

5. Bowmore

Bowmore’s drinks display idea stands out as one of the most unique setups we’ve encountered in the store.

Resembling a cabinet or vault, it boasts the iconic curved shape that characterizes its design.

The colour used (black) also gives an elegant appeal to the display.

Additionally, there’s a small display area within the cabinet that promotes the gift-with-purchase offer.

The complimentary bag aims to incentivize shoppers to make a purchase.

Drinks Display Ideas

6. Moet & Chandon

For a more conspicuous drinks display, check out this display from Moet & Chandon.

It features a life-sized statue of a penguin!

The display also features a white lifebuoy.

The white packaging of the drink goes in unison with the overall white theme of the display.

If this does not capture the attention of passers-by, then nothing will!

Drinks Display Ideas

Putting It All Together

As market dynamics evolve and consumer preferences continue to change, embracing innovative display solutions like the LED Aeroplane-Shaped POS becomes imperative for brands aspiring to stand out and make a lasting impact.

If you are considering adding this idea to your next marketing, email us using the product code ODM-4719 to get a detailed quote.

We are a promotional product agency with two decades of experience, specialising in designing, sourcing and manufacturing promotional products. Our in-house team of talented product designers can create the perfect custom drinks display for you!