How Cu4tro Soles Attracts Shoppers with Unique Retail Wine Display?

Most of the beverage displays we see in retail today come in an upright position. Similarly, most bottles are displayed using typical shelves. But to break the norm, we want to share with you an interesting, sophisticated and unique retail wine display we found in a Mexican store.

This custom retail display is owned and designed by a Mexican vino brand, Cu4tro Soles.

Cu4tro Soles is a wine made in Mexico. The wine is inspired by its people, as the brand believes there is a big connection to their roots, culture and love for the country. For the brand, Cu4tro Soles is more than just a Mexican wine. It is the wine of Mexico…of every Mexican.

How Does This Retail Wine Display Attract Shoppers?

Our team recently came across this distinctive retail wine display from the brand that caught our attention. This retail wine display was notable for featuring the phrase “el vino de Mexico” prominently, which translates to “the wine of Mexico.”

The display likely aimed to promote the brand’s wine products and distinguish them from other offerings in the market. The use of the Spanish language in the tagline could also signal an attempt to appeal to Hispanic consumers or evoke a sense of exoticism and cultural authenticity.

The display rack stirs curiosity

This mysterious wine display rack indeed stirs curiosity among shoppers.

The free-standing display unit is designed wherein the body of the bottles is hidden.

Only the bottlenecks are visible to the customers.

They will only see the products once they position at the side of the display.

This makes the wine rack more engaging and interesting.

Offers a unique way of displaying products

We bet other marketers from competing brands will get inspired by this exceptional wine display idea.

The rack obviously succeeds in breaking the norm of how wine businesses present their product in retail.

Similarly, customers absolutely find this idea exceptional and appealing.

The design is minimalist yet remarkable

Only minimal graphics were added to the display; however, it surely creates an impact on shoppers.

The brand seeks to highlight its origin through symbols, colours, slang and expressions of Mexican culture.

Thus, the display is indeed a good way to connect with its target audience.

Exudes sophisticated aesthetic

The overall appearance of the retail wine display clearly showcases Cu4tro Soles’s branding.

From the colours to the graphics used, it definitely gives off a sophisticated appeal.

Compared with other displayed beverages, the brand obviously stands out among them.

Furthermore, the front of the wine display stand provides ample space for branding, which we found very practical.

Scroll down and see how other wine brands present their products in the market:

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When you’re trying to stand out from the competition, your brand needs to be noticed. On top of bespoke point-of-sale displays, you can also offer marketing gifts that are perfect for on-pack promotions and gift with purchase offers.

Putting It All Together,

The unique and eye-catching design of the retail display, combined with its intriguing tagline, could help to attract attention to the brand’s wine products and potentially drive sales.

Using unique retail wine displays for your business is a sure way to attract shoppers. There is nothing wrong with being different from others. In fact, it will help you stand out in the market.

If you see your brand using a creative and one-of-a-kind display that is far different from what you usually see in the market, conducting product brainstorming with your team would help you develop and decide on a suitable retail wine display that would fit your business type.

How Can ODM Help?

If you are considering elevating your wine promotion using unique retail displays, the ODM Group is here to help you! We can guarantee that our product designers from Mindsparkz will assist you in creating the designs you want!

Aside from retail wine displays and glorifiers, we also manufacture various beverage display rack designs, promotional wine gifts, custom drinking glasses, liquor packaging designs, branded cocktail kits, and other drinks promotional products. Feel free to visit our website or contact our team for a quote!