The most effective promotional merchandise for brands is those that complement their products well and at the same time, practical enough to be used regularly. For Maggi, a culinary brand, those items are kitchenware. Hence, we’ll tackle how Maggi offered its consumers promotional culinary kit while also advertising their products.
In a supermarket in Mexico, our team’s attention got caught by a protruding handle from a product packaging on a retail shelf. Maggi, a brand of Nestle, has been helping people to flavour on their every meal and in this promotion, they successfully showcased their merchandise giveaway in a promotional culinary kit!
The kit contains 1 free pan, 1 complimentary sauce from Crosse and Blackwell, and 5 Maggi products to ensure nothing but a tasty meal for their customers.
How Maggi Managed A Successful Promotional Culinary Kit Giveaway?
1. They packed it as a kit.
The great thing about this promotion for consumers is they can get various products and a free pan in one purchase. It makes the spending decision less difficult since they will be getting more than what they paid for.
Additionally, offering the products in a kit also ensures the consumers will get to be introduced to other seasonings and spices of Maggi they haven’t tried yet. It’s a clever marketing campaign that hooks people to other products of the brand all the while incentivising them for choosing the brand against competitors.
KIT CULINARIO ¡GRATIS! 1 SARTEN PROFUNDO CONTENIDO = FREE CULINARY KIT! 1 DEEP PAN
2. They used attractive product packaging.
As mentioned above, the protruding handle from the product packaging caught our attention. The brand didn’t make an extra large packaging to put all of the kits in, but instead took advantage of the pan and tease consumers about the giveaway item right within their reach.
3. They used gift with purchase strategy.
The consumers can avail of the promotional culinary kit and get all the Maggi products, complimentary sauce and the pan for free. This is the appeal of gift with purchase that the brand leveraged. As a result, their offer became more valuable to consumers and attractive for impulse purchases.
4. They based it on their market’s preferences.
What made this promotional culinary kit a hit success is its market concentration. Mexico is known for its bold spices, vibrant flavours and authentic recipes. Including a complimentary English sauce from Crosse and Blackwell for an added flair to their cuisine is a welcome offer to the locals.
Maggi took advantage of their market’s preferences and prepared a variety of their products with highly practical GWP merchandise. As a result, it’s a retail promotion that no Mexican shopper can say no to.
Learn more from Maggi promotions we previously covered:
Seasonal merchandising is a short-term marketing strategy which gives brands the boost they needed and taps the market at the right time they’re open to spending as much as they want. Just like this visually appealing display from Maggi in Vietnam:
Placed at the end of the aisle, this free-standing display rack by Maggi greets consumers and offers them two variants of their sauce product. Check out more details in the blog below:
Maggi’s spoon on-pack promotion is incredibly practical and creative since it’s used regularly, the brand will remain in their consumers’ minds regularly too!
In this GWP promotion, Maggie offered a branded towel as an on-pack incentive and received positive feedback from numerous customers!
Check out similar promotions from other brands here:
In this promotion, Campo Viejo, a wine brand, gave away a paella kit for their consumers to share with their loved ones! Read more details about the draw in the blog below:
No one can say no to free blenders and kitchen sets and Marigold knows this! In this promotion, consumers simply have to spend a minimum amount to qualify and get a chance for these kitchenwares!
Orion welcomes the year of the Dog with their consumers through a promotional giveaway of kitchen products such as coffee and tea sets! Find out more here:
Kitchen Merchandise Ideas from ODM:
Interested in offering your own culinary or kitchen kit? Here are some merchandise ideas from our team:
A knife sharpener as a gift with purchase is a great way to add value to the original purchase. It is practical and can come in different shapes and sizes, allowing you to find one that suits your brand. Check out your options here:
Looking for a compact yet useful gift that can come with your promotional mailers? You would love to consider this digital kitchen scale:
Can and bottle openers are versatile tools that can be used in a variety of settings, including at home, at the office, and even while camping or travelling. This makes them a great gift for a wide range of customers. Take a closer look at some of the best can and bottle openers that we offer:
Wooden chopping boards have a classic and elegant look that can add a touch of style to any kitchen. If you’re looking for a timeless on-pack gift, you would love to consider them for your next promotion.
Kitchen gadgets can make excellent redemption gifts for FMCG brands looking to attract customers to their products. These gadgets are highly practical and have great utility, making them valuable additions to any household.
In Essence,
Maggi’s promotional culinary kit won the hearts of its consumers because it is packed with products they found useful and worth spending. The brand also managed to get two things done which are incentivising their consumers to forge brand trust and introduce a variety of their products to the market alongside the ones they already trust.
Work with ODM!
The ODM Group is a promotional product development company. With our in-house creatives, Mindsparkz, we specialise in the customisation of branded displays for in-store or outdoor promotions, and promotional merchandise for marketing campaigns like purchase-with-purchase promotions or corporate giveaways.
We’re always on the lookout for fresh and innovative ideas in the industry since 2003. ODM can also provide you with eco-friendly packaging and sustainable marketing options. Talk to us!
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