Collaborative Marketing Campaign: Weet-Bix #StatAttack Promo

Weet-Bix, in partnership with the All Blacks Rugby Team, is invading the market once again! This collaborative marketing campaign was first introduced in 2007. Because of its success, this marketing strategy continues to bring excitement to customers.

Weet-Bix is a whole-grain wheat cereal breakfast created and manufactured in Australia and New Zealand by the Sanitarium Health Food Company. As Australia’s top-selling and most trusted breakfast cereal in Australia, Weet-Bix is one of the nation’s most iconic brands.

Weet-Bix Cards Stat Attack In-Store Promotion

As mentioned, Sanitarium Weet-Bix introduced the first Weet-bix Stat Attack cards in 2007, wherein they gave away All Blacks Stat Attack rugby cards in every purchase of Weet-bix cereal in New Zealand.

The success of this campaign opened the door for its second wave in 2008. In 2019, Sanitarium reintroduced the All Blacks Stat Attack cards and continued the series in 2021 and 2022.

#StatAttack is extra special this year with 5000 Limited Edition Gold Cards in Weet-Bix packs. Out of these 5000 cards, customers have to keep a look out for the five special Legends Cards and Ian Foster Coach Card. They can get their cards in Weet-Bix 1.2kg and 750g packs today and start playing Stat Attack with their friends.

Each card features All Black players. Moreover, cards contain players’ details such as their height, weight, test caps, test points, jersey number, and success rate.

How Does Collaborative Marketing Works?

Collaborative marketing is a marketing strategy where multiple businesses work together to promote their brands. Most often, brands with similar audiences partnered with each other to reach even more target consumers. However, it doesn’t always be that way.

For instance, Weet-Bix and All-Black have diverse audiences, but their collaboration became successful despite that. With that said, how does collaborative marketing work, and how does a brand benefit from it?

Increase Market Share

Multiple brands can work together in order to offer new services to their audience or develop unique co-branded merchandise.

This can give them a competitive advantage in today’s market.

Similarly, with the increased market share, these companies can enjoy guaranteed higher return on investment and increased profits.

Widen Customer Base

Having a broader customer base is one of the greatest advantages of working with other brands.

For instance, Weet-bix’s primary audiences are kids and mothers.

But their customer base expanded when they tagged along with the All Black – from housewives, they also target rugby fans in NZ today.

Knowledge Sharing

Focusing on your business is a sure way to succeed.

But exploring and getting yourself immersed in other companies is a different story.

Learning new things and adding them to what you have can lead to more significant innovations.

The same goes for your chosen business partner. You can work together to offer better ideas to your consumers.

Practical and Cheap Marketing

Collaboration with more powerful companies can save you when you don’t have a lot of resources to support your marketing.

However, you have to prove that there is something about your business that is worthy of investing.

Getting their trust can open a lot of opportunities for your business, helping it to create more budget for your upcoming marketing campaigns.

Check out these collaboration marketing campaigns from various brands we’ve featured before…

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In Conclusion

Collaborative marketing undoubtedly offers significant benefits to businesses. Aside from the advantages mentioned above, partnering with like-minded companies gives you a high chance of growing your network.

When you think about it, Weet-Bix and All Black don’t seem right together. But because of their well-planned campaign, it pushes the brands to reach their goals — to reach a wider range of audience and provide new offerings to their customers.

How Can ODM Help?

Are you planning to do a collaboration with other brands? Are you looking for a sourcing company to produce your promotional products to use? If you are, the ODM Group is here to serve you.

We can help you create all the designs you need for your marketing. From sports promotional merchandise, seasonal promotional products, on-pack premiums, and innovative promotional merchandise to POS display units, and brand packaging design, ODM and Mindsparkz would be glad to help you!

Our years of experience in the sourcing industry help us to master the craft that we have. From product design to production, we always ensure that everything goes through meticulous processes. Here at ODM, excellence and quality is our passion.

Want to learn more about our services? Feel free to connect with us today! We would be glad to discuss things with you.