On-pack promotions are a powerful tool for increasing sales, retaining customers, and introducing products to new audiences. Studies show that most buying choices are spontaneous, giving businesses a brief opportunity to capture shoppers’ attention. To distinguish yourself from competitors, using on-pack premiums is an effective strategy to prompt immediate purchases through a clear call to action.
In this blog, we will explore the benefits of on-pack premium products and how they can enhance your brand’s promotional efforts. We will also showcase a real-life case study from Vietnam to provide practical examples of successful on-pack premium promotions.
What Are On-Pack Premium Promotions?
On-pack promotions involve attaching free gifts or premiums to the product packaging to incentivise customers and drive impulse purchases. These gifts serve as a call to action, capturing customer attention and increasing the chances of your product being chosen over competitors.
The Benefits of On-Pack Premium Products
On-pack premium products can boost sales by enticing customers to purchase your product over competitors. Offers such as free gifts serve as a call to action and create a sense of urgency that can lead to impulse buys, driving increased sales for your brand.
By providing on-pack premium products, you can create a memorable customer experience that strengthens customer loyalty, encouraging repeat purchases. Afterall, studies show that customers are more likely to choose your product over competitors when they receive additional value through on-pack premiums.
On-pack premium products can make your brand stand out in a crowded market by differentiating it from competitors. By offering a unique and valuable on-pack premium, your brand can also build a positive reputation and boost your brand’s positioning.
Through the inclusion of branded items, that customers will use in their daily lives, in your on-pack premium products, you can increase your brand’s visibility and awareness. This will lead to greater brand recognition and recall, which can increase the chances of repeat purchases.
On-pack premium products offer a cost-effective marketing solution compared to other marketing methods, such as TV or radio ads. By attaching the free gift to the product packaging, you can significantly reduce marketing costs while still driving sales and brand recognition.
Proven to be an effective way to encourage customers to try new products that they may not have considered before, this form of promotional marketing leads to increased sales for new and less popular products. This is because customers are more likely to try a new product if they receive additional value through an on-pack premium.
On-pack premium products can enhance the overall customer experience and create a positive perception of your brand. By providing customers with an additional value-add, you can convey your brand values and strengthen brand loyalty.
Case Study: On-Pack Premium Promotion Success in Vietnam
These interesting on-pack promotions were spotted in the supermarkets of Vietnam. As seen above, the condiment comes with an on-pack sauce bowl and cutlery upon purchase. The taped up bowls and eating implements are hard to miss as they protrude from the packaging.
Notably, sauces are a big part of Vietnamese cuisine and Asian cooking in general. Subsequently, these condiments lend a distinct savory taste to their dishes. As such, having a sauce bowl and cutlery as on-pack gift match their promotion very well.
Now, here’s why this particular on-pack premium stood out to us most!
1. Visibility & Simplicity
Clear cling wrap and scotch tape packaging allowed customers to easily spot the free gifts, enhancing visibility without the need for special packaging.
2. Practical Value
The on-pack premium, a serving bowl for fish sauce, aligns with the practical needs of customers, serving both as a useful item and a reinforcement of the brand’s message.
3. Strategic Brand Positioning
The branded bottom of the giveaway bowl increases brand visibility and outshines competitors, making the product more appealing to customers seeking extra value.
4. Cost-Effective Approach
Opting for on-body attachment over custom retail packaging proves to be a cost-effective strategy, particularly suitable for short campaign runs, ensuring customers quickly recognise the added value of the on-pack gifts with purchase.
5. Complementary Products
The on-pack premium complements the main product, creating a seamless experience for customers. The practicality of the freebies motivates purchases and fosters brand loyalty as customers see them as valuable rewards.
Learn More About In-Pack & On-Pack Gift Promotions Here…
Discover the effectiveness of using custom coffee mugs as on-pack promotions, as Nescafe offers free mugs with their cappuccino coffee, providing customers with a budget-friendly and aesthetically pleasing gift that enhances their drinking experience and boosts brand engagement.
Uncover unique and practical on-pack gift with purchase ideas, like La Oliveira’s spout cap attached to condiment bottles. Enhance brand visibility and performance in-store by exploring creative ways to present your promotional products, such as using bottle neckers or customised free-standing display units.
Quaker Oats offers a unique and effective on-pack promotion with their BMI calculator, which not only promotes a healthy lifestyle but also adds value to their instant oats milk drinks. By providing customers with a free and useful tool to track their health, Quaker Oats enhances brand visibility and shows that they care about their customers’ well-being.
Learn about the effectiveness of using bottle neck gift with purchase promotions, as demonstrated by successful campaigns that have increased brand visibility and sales. These promotional items not only attract customers but also make the brand more important in their decision-making process, ultimately leading to more sales and improved brand recognition.
To Sum It Up…
On-pack premium products provide a compelling and cost-effective way to elevate your promotions and capture attention on the shelf. By strategically attaching free gifts to your product packaging, you not only drive impulse purchases but also set your brand apart, fostering customer loyalty. Ensuring the practicality of your marketing gifts enhances their everyday usability, making them even more appealing to budget-conscious shoppers.
Why ODM?
At The ODM Group, we are passionate about crafting unique promotional products that engage customers and enhance brand image. Our team has extensive experience in sourcing and manufacturing, we can help you design and source high-quality and effective custom promotional merchandise. In addition, we offer other services such as quality control, factory auditing, and shipping to ensure the quality and standard of the end products are top-notch.
On-Pack Premium FAQs
All you need to know about on-pack premium products!
How can on-pack promotions help increase sales and attract new customers?
On-pack promotions create a sense of urgency and provide customers with an additional incentive to make a purchase. This increases the likelihood of impulse buys and attracts new customers who are enticed by the added value of the on-pack premium.
Are on-pack premium products a cost-effective marketing strategy?
Yes, on-pack premium products are cost-effective compared to traditional marketing methods. They offer a targeted approach by directly reaching potential customers at the point of purchase. Additionally, the perceived value of the on-pack premium often outweighs the cost of producing and attaching it to the product packaging.
How can The ODM Group assist in designing and sourcing custom on-pack premium products?
The ODM Group has a team of product designers and merchandisers who specialise in custom promotional products. We can work closely with your business to understand your brand's values and objectives. From there, we can design and source tailor-made on-pack premium products that align with your brand image and create a positive customer experience.
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