The Gentlemen’s Grooming society’s custom retail packaging is probably one of the coolest grooming kits we have found in the market. Instead of the usual box and cosmetic bag, they used a tin treasure chest to showcase their grooming products. Hence, the title “ultimate box of tricks.”
It contains a hair and body wash, moisturizing aftershave, face scrub, moisturizer, and lip balm. Below we explain why we think Gentlemen’s Grooming Society’s product packaging is as important as the contents itself.
How Custom Retail Packaging Can Help Brand Campaign
- Design Appeal: The box is made of metal so it is durable and can be reused for storing grooming essentials and other items. The design looks artsy and high-end, which suits their market. It is a great way to attract customers and encourage men to try their beauty products.
- Durable Body: Durable promotional products are more likely to keep customers interested in your brand. The longer they use your branded merchandise, the greater the exposure your brand gets.
- High Utility: Unlike the usual box packaging that gets tossed in the garbage bin after purchase, this one can be used as a toiletry kit or a storage box long after the contents have been used. The functionality and design appeal of the packaging increases the value of the product inside.
Why You Need a Custom Retail Packaging
Presentation is the key to a successful campaign. And by presentation, we mean the general visual appeal of your product, which includes your promotional packaging. Branded retail packaging can help a business in so many ways.
- Increased Sales: Beautiful packaging can inspire on-the-spot purchase, which could result to increased sales and repeat purchase.
- Brand Visibility: The hectic shelves of department stores provide limited chance to be noticed. This is especially true for in-store promotions. The best way to stand out from a sea of competitors is to level up your product packaging. For some this also means employing other methods, such as using POS display units, to augment visibility. Or you may want to emboss/deboss logo/brand name on the metal body.
You do not want your product to be forgotten. That’s why it is really important to invest in a high-quality packaging. For effective and beautiful designs, speak with our Mindsparkz team today.
Aside from promotional products, ODM can help you with designing and creating branded retail packaging. We can customize them according to your branding requirements. To learn more about how we can help your business, contact us today. You may also visit our website to see our list of services.
More Creative Packaging Ideas for You:
Unique gift box from Oreo for their special mooncake products features intricate designs and superb printing techniques:
Custom retail packaging by Viktor&Rolf adds a touch of class to their products: