Niedereggar has come up with an original choice in brand packaging for promoting their Marzipan gift products. Niederegger is world renowned and has been producing their products since 1806. As a leader in marzipan products with fierce competition to keep such a position, Niederegger realises the importance of promoting their brand. As a high-end and high quality product, Niederegger has to have packaging that is appropriate. In the case of advertising in In-Flight Magazines, Niedereggar uses a high-quality metal suitcase filled with marzipan classics.
Why does Original Product Packaging succeed?
Sadly sometimes a book is judged by it’s cover. Boring or unattractive packaging can destroy a brand’s image, no matter what the quality of the product. However eye catching and attractive packaging, made from high quality materials, will promote brand recognition. In the case of Niederegger, the high quality and original design of their packaging allows them to charge much more than if a consumer had merely bought the marzipan without the suitcase packaging. This allows Niederegger to not only promote their brand recognition, but also allows for a higher sales margin, when customers purchase the metallic suitcase.
How can Original Product Packaging work for you?
Firstly, an original and eye catching design will be memorable and will leave a lasting impression on potential customers. Secondly, a design that is of a high quality can be kept after the product has been finished, thus keeping the brand in the customers’ awareness. Finally, by offering original and high quality packaging with your products, you will be able to market to a particular audience. This audience would be more comfortable with spending more for a better quality product. Remember, there are always people who enjoy the finer things in life.
Feel free to contact the ODM Group to learn more promotional products. We have years of experience with sourcing promotional products for companies all over the world. Our in-house design team, Mindsparkz, can also help you come up with new and original ideas for your promotional campaign.