Milka is getting lots of attention due to its custom tin packaging in different shapes. Found in a Singapore department store, our team was pulled in by the unique product packaging.
The playful designs and the choice of colors tremendously helped the brand to stand out. There were also candy jars filled with Milka chocolates and chocolate boxes. Not only are the custom retail packaging beautifully-designed, but they also keep the products fresh and in good condition.
Wow your customers with stunning product packaging. But before you do anything with your promotions, let us share with you some design secrets we picked up from Milka’s custom tin packaging:
3 Design Secrets for Creating Stunning Custom Tin Packaging
- Shelf Appeal: Everything from the color, design, all the way down to how the products are arranged on the shelf, compel the customers to come check their products up close. Milka products did stand out due to their distinct packaging design and merchandising display. Shelf appeal plays an important role in driving impulse purchase and stimulating sales.
- Quality: High quality promotional product packaging always wins customers. Milka’s house and star-shaped tin packaging are sturdy and they add a fun element that attracts kids and adults alike. What did we learn from this? An effective product packaging always makes customers feel like they made the right decision in purchasing your product. In short, the design and materials should send the message that your product is effective and reliable.
3.Remarkable: Milka’s bespoke packaging design is remarkable. They used their official brand colors and they really ‘popped’ from the shelf. It is important to use easily recognizable designs. This is because it makes great impact on customers when seen from a distance. It should make people think of your brand once they see the display.
Why We Like Milka’s Marketing Scheme
- Reusable Packaging: The tin box packaging and the plastic jar can be reused long after the contents have been consumed. Customers can use them to store candies and charms. As such, it extends brand visibility outside retail stores.
- Gift-Ready and Durable: The custom shape packaging, plastic jar, and boxes are gift-ready and are likely to be picked up by customers who are looking for gift items. Moreover, because they are sturdy, they’ll keep the products in good condition as compared to ordinary cardboard boxes that easily crumple.
A great product packaging adds value to the product and compels customers to make a purchase. Milka succeeded in creating an excellent packaging that turns heads
Let ODM Help You With Product Packaging Design
ODM not only focuses on promotional product manufacture, but we also help with designing and producing custom product packaging for any industry. We work closely with clients and gift box factory to ensure that the designs are in alignment with their brand identity. So, if you want to know more how our team of product designers and merchandisers can help, please keep in touch with us.
For more design inspirations, browse through the blogs below!
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