We can’t get enough of Viktor & Rolf‘s custom retail packaging solution for their perfume line! We love how their dainty pink dressing table has been turned into a gift wrapping station at House of Fraser in UK. Chic and eye-catching, it essentially reflects the company’s image. Since Christmas is just around the corner, the fashion brand wants to make their perfume products a desirable gift for the holiday seasons.
For every purchase of the Flowerbomb and Spicebomb perfume, customers will get a chance to choose their own packaging and bow color as well as write a Christmas card. This is definitely an excellent way to attract more customers and market their perfume range.
Why we love Viktor&Rolf’s Custom Retail Packaging
- POS Display: Greeting shoppers is a huge Viktor&Rolf POS display. With this, customers can have a closer look at their pre-packaged perfumes. They also wrapped it with a branded ribbon, making it look like a Christmas tree. Having a well-structured in-store display like this one can help your promotional activity in so many levels. The huge display makes people want to come and check out their products.
- Branded Bows: The perfume industry is a very competitive market and business owners are constantly looking for ways to stay ahead of the competition. It’s important to make a lasting impression so you won’t be forgotten. You can see that the bows bear their logo. Since they are a well-known brand, putting their logo adds value to the gift.
- Instructions on the Side: On the left-side of the dressing table is a step-by-step instruction on how you can have a custom Christmas gift wrapping by Viktor&Rolf. It’s simple, clear and time-saving as sales agents need not explain the process to customers. This way, they can focus on other important business tasks.
- Timely: The POS display, the customized wrapping paper, the bows, as well as the tagline “The Magical World Of Gifting” are all ideal for Christmas. Their gift-wrapping station is a great help to busy customers who barely have time to wrap their gifts. People will likely to go to their shop and buy their product because of the additional service they’re offering.
Benefits of Custom Retail Packaging
For a business to drive sales, it’s important to present their products in a pleasing manner. Viktor&Rolf’s custom retail packaging solutions give customers the freedom to personalize their gifts. Doing so makes them feel valued. As a result, customers will always be reminded of your brand.
Custom retail packaging are also important for anniversary and Christmas promotions. They make your products more appealing. Furthermore, it allows you to be creative in your marketing approach. If you want to learn more about custom packaging, check out our blog about food packaging solutions.
For all your promotional needs, feel free to contact ODM. We can help design, source, and manufacture promotional products and product packaging solutions. You may also visit our blogs to see more of our marketing merchandise.
Here’s a few custom retail packaging ideas to boost your promotions:
This blog talks about how one can increase their sales through customized promotional packaging. This one is perfect for high-end wine products.
This blog will explain why tin box packaging is still one of the best packaging options out there. It also explains the design and manufacturing process.
Discover unique packaging solutions for chocolate products.