Setting a marketing budget for your Christmas promotions can be a bit tricky. Of course you want something extra special for your customers but at the same time you want it to be affordable. If you’re looking for new marketing inspiration that suit your budget, then check out Buckley London‘s new promotional project.
Buckley London unveiled their latest “The Sparkle Collection” jewelries just in time for Christmas. Their newest collection of necklace, bracelets, and earrings are contained inside a Christmas bauble. All their products are carefully wrapped in a custom product packaging and are showcased in a Christmas Tree POS display.
Marketing Budget- Maximizing Marketing Effort With Promotional Products
- Christmas Bauble: As mentioned above, Buckley London used Christmas baubles as a special product packaging. This makes the product a desirable gift for the Holidays. Moreover, customers can re-use the bauble for Christmas next year. The choice of color is also suitable for the Holiday season, which makes the brand stand out.
- POS Display: The use of a Christmas tree POS display is a brilliant idea. It’s a simple yet powerful way to allure customers. Showcasing your products in a creative and visually appealing manner can help stimulate sales and brand awareness because shoppers can actually see, touch, and even try some products. Effective POS displays can even influence impulse purchase. Furthermore, POS display units are usually durable so they can reuse it for their next promotional project- a great way to maximize their budget. Speak with our Mindsparkz team to know about how we can help design and manufacture effective in-store displays.
- Custom Packaging: Packaging is an integral part of a marketing project. Which is why having a custom product packaging exclusively designed for your promotional product is extremely important. Many customers make a purchasing decision based on how the packaging looks. Here, Buckley London used Christmas baubles and cut out boxes to showcase their jewelries. This unique approach makes their product gift ready.
Combining the marketing benefits of having a well-structured POS display unit, promotional products, and the design appeal of the product packaging, we can say that the jewelry brand has made a powerful impact among Christmas shoppers in Debenhams.
If you want to achieve the same success, feel free to contact ODM. We can help you create promotional products and marketing gifts that suit your marketing budget! For fresh updates, subscribe to our blog.
More Marketing Inspiration:
Light up your Christmas promotion with these custom LED bottles. Customers will definitely love these glistening marketing gifts.
Add color to your marketing campaign with this unique custom kaleidoscope. This is perfect as corporate gift, gift with purchase, and marketing gift.
Dress up your wine products! Your brand will gain tremendous exposure with these wine jackets.