Having a unique retail marketing idea is a clever way to get the attention of your target audience. To promote their 3-tube snack, Pringles thought of incorporating DIY promotional speaker into their campaign.
The Pringles snack tube can be converted into a speaker. Since many people love DIYs this promotional idea effectively attracts people to their stall. It’s simple to use and does not need any special instruments to set up. Simply insert the smartphone into the built-in opening and cover the base for a crisp sound.
Pringles is an American brand potato snack and it has been around since the late 60’s. In the past, they have used Custom Karaoke Set to promote their product. It’s really ingenious and at the same time intriguing.
As expected from an established brand, they never run out of unique marketing ideas such as DIY speaker. This is not the first time the brand has incorporated a promotional speaker into their campaign. Last time, they have a arranged a redemption campaign for their speakers, which are more durable and high-end.
Why is their DIY promotional speaker a fantastic retail marketing idea?
Pringles Retail Marketing Idea: DIY Promotional Speaker
- Unique and Interesting: Browse the internet and you’ll find a number of DIY tutorials about Pringles wireless speakers. Incorporating DIY into their promotional activity makes their brand even more interesting among crafters, students, music lovers, and potato chips eaters. It’s unique, interesting, and engaging.
- Encourages People to Recycle: This retail marketing idea is a simple way of telling people to reuse and recycle. A lot of companies today are seeing the benefits of green marketing on the environment and on their businesses as well. Most importantly, having an eco-friendly product can boost your company’s image.
- Ensures Brand Exposure: It’s great for when you’re having a mini party with friends with your favorite chips on the menu. This creative idea is perfect for home, office, and outdoor use, thereby gaining your brand tremendous exposure.
- Design: Full color design makes the product eye-catching and appealing. The illustration also gives the customers an idea that it can be used as a wireless speaker. Simple, yet it clearly communicates their message. At the back, you’ll see the directions for transforming the can into a speaker.
We love how this simple retail marketing idea can help raise brand awareness and develop greater brand exposure and following. If you need help with promotional products, contact ODM team. We work alongside talented product designers from Mindsparkz to ensure high-quality designs. We can also take care of sourcing and manufacturing of marketing gifts and giveaways.
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