Get ready to do some voice warm up! Pringles is offering a Custom Karaoke Set with every two cans purchased and an additional €3 in Dutch supermarkets. This promotion offers a great and creative way to use the can that the iconic potato chips come in. Pringles often offers Purchase with Purchase items to match with the cans, for example speakers or foldable hats.
Pringles’ slogan has long been “You don’t just eat ’em” and with this item they are trying to show another way to use their cans. As shown in this short video, the Custom Karaoke Set contains a microphone part and a speaker on the bottom. With a retractable cable, you can connect the microphone to the speaker, and to your phone. Now you are ready to play some songs and sing along! This is a fun idea to do with friends, on that movie night when potato chips are one of the staple binge foods.
Why do we like this Custom Karaoke Set?
- Boosts Sales: This makes sense. Customers have to buy multiple cans to receive their Custom Karaoke Set. Because €3 additional fee is not that high, the threshold for customers is made lower and the promotion is more attractive to customers.
- Finer Brand Rememberance: The Custom Karaoke Set is specifically made to fit onto the Pringles cans. Because of this, customers will be reminded of the brand every time they use it. When they want to use this promo item in the future, they will also have to buy a can of Pringles.
- Higher Brand Recognition: It might be difficult to play along with other competitors in the industry. Pringles however has an unique feature: it comes in a can. Items such as the Custom Karaoke Set really show how brands can modify their own products into smart promotional products!
At ODM we have significant experience in product design, sourcing and manufacturing. We can help you with your marketing budgets effectively. Be sure to contact us if you are interested in finding out more information about effective In Store promotions.