Whenever people watch any sports game, it is best enjoyed with chips and drinks on hand. Over the years, more and more brands acknowledged and joined this tradition, like the ongoing promotion of the widely loved chips brand Pringles in partnership with La Liga. Learn more about Pringles Dubai and 8 more football promotion ideas from around the world. Scroll down!
Pringles & LaLiga: A Trip To Spain for El Classico
Following another Pringle’s lucky draw wherein consumers can win a Samsung Freestyle projector for the ultimate fan experience of watching the game simply by providing the unique numbers from the product’s barcode, here’s another one of the brand’s football promotion ideas: a lucky draw for a trip to Spain.
Our team spotted this latest promotion of Pringles in a supermarket we visited in Dubai. What truly caught our attention is the simplicity of the packaging and the efficiency with which the brand communicated its lucky draw to consumers.
Pringles, in partnership with LaLiga, the professional football division of Spain, offered its market a chance to win a trip to the country and watch the event football fans all over the world look forward to, the El Classico.
El Clásico is the name given to the football match between two of the most famous and successful clubs in the world, Real Madrid and FC Barcelona. It is a rivalry that has been ongoing for more than a century and is considered one of the biggest club rivalries in the sport.
The term “El Clásico” refers specifically to the matches played between Real Madrid and Barcelona in La Liga, the top professional football league in Spain.
El Clásico is known for its high level of skill, intense atmosphere, and fierce competition between the players and fans of both teams. It has a huge global audience and is one of the most widely watched and anticipated matches in the football calendar.
How Does this Football Promotion Idea Drive Brand Revenue?
1. Encourage Impulse Purchases
The brand offered consumers to join the promotion simply by buying two of its product. For consumers, just one more product to buy is a lot cheaper than the trip cost, thus they’re risking less and they have nothing to lose since they will still enjoy the food nevertheless.
This marketing strategy is effective in urging impulse purchases because it does not place a huge burden on its market. For this reason, it is met with less resistance on the consumer’s part.
2. Stir In-store Buzz
The prize in this promotion is a trip to Spain to watch the El Classico. It is a highly anticipated match between widely loved football clubs, Real Madrid and Barcelona, and is broadcasted in more than 190 countries.
A huge event like that is guaranteed to create a buzz before, during and after. By giving people, especially football fans, the chance to witness El Classico live, Pringles ensures they will be a topic of conversation alongside the event.
3. Attract New Customers
Pringles is already an established brand with a loyal customer base across ages. In this promotion, however, the brand tapped into another huge market: the football fans. By positioning itself as the official chips partner of the event, the brand also managed to inject itself into the football game tradition.
4. Increase Repeat Sales
In relation to impulse purchasing, the brand inevitably enjoyed increased sales since the more people will buy, the more entries they send can and the more entries they have, the higher the chance to win that coveted prize.
5. Strengthen Brand Trust
As we can see from the promo details, Pringles is the official potato chips partner of LaLiga. Partnerships like these are only possible after a rigorous process that ensures both brands met each other’s standards.
This promotion further implies to football fans, for instance, that they trust each other. By extension, this also helps forge people’s brand trust in Pringles.
More Football Promotion Ideas:
Supporting its Champion Energy campaign, Milo recently kicked off a fantastic gift-with-purchase campaign in Vietnam, where it offered custom football gifts to young champions.
Heineken kickstarted one of its football promotion ideas by giving its customers a chance to win free tickets to UEFA or the official match ball! Read more in the blog below:
Carlsberg, another drink brand, offered its consumers football theme towels with 6 designs! People can get the towels by purchasing 6 or 4 can packs.
From soccer tables to popcorn machines, these football branded merchandises are up for redemption in this promotion of the beer brand, Heineken. See more details and how to redeem here:
Gatorade, another drinks brand, offered its consumers promotional football with every two packs of its product! The custom football is designed after the drinks themselves! Find out more here:
In this promotion, NutiFood’s glass mug is designed after a football! The practical but highly noticeable promotional merchandise guaranteed the brand familiarity and exposure in its market daily.
Adidas captured people’s eyes in this huge promotional display of a football with lights to guarantee visibility even from afar. Come and check out more about it here:
Who wouldn’t want a personalise football kit? No one! And Budweiser leveraged it in its promotion that offered consumers a personalised football kit for a whole team!
Football Merchandise Ideas For You
While promotions like this trip to Spain for the El Classico are effective, using tangible branded merchandise has merits of its own. Number one of these is people will likely be exposed to the brand the longer they keep and use the promotional merchandise.
For this reason, we listed some of our innovative and creative yet highly useful custom products for your brand to tap into that wide football market.
Check out Pringles promotion through the years:
In this promotion, the brand tapped into the recent trend of DIY furniture and used its product packaging as a promotional speaker! Check out more the details here:
Pringles saved marketing space, catch people’s attention, and made their product easily accessible all at the same time! This branded POP display is definitely one for the books!
The chips brand took its promotion further in this lucky draw that anyone can join! People don’t have to buy their product, they just have to text PRINGLES with their contact info and have a chance to win home entertainment bundles!
The ODM Group already worked with some of the respected brands in the sports industry. You can check out all our works and get more merchandise ideas by clicking the below:
To Sum It All Up,
Pringles enjoyed a lot of benefits from its partnership with the football association such as a wider audience reach, more impulse purchases and sales and brand trust that goes a long way.
Your brand can enjoy these benefits as well if you plan ahead! So, plan with us! The ODM Group is a promotional product development company established in 2003. We have an in-house creative team, Mindsparkz, and specialise in the customisation of promotional displays and branded products for marketing. Contact us now!
You can enjoy and learn more about the benefits of working with us below:
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