Budweiser are at it again with a fantastic advertising display in Sainsbury’s that offers nectar card users a 1 in 10 chance of winning a football kit for them and their team mates when purchasing any Budweiser product.
Budweiser are a world famous American beer company that was founded in 1876, having over a hundred years worth of experience in brewing the great taste that we know today. The history of such a known beer means that thousands of advertising campaigns have been interacting and creating relationships with consumers.
Beer and sports are a match that go hand in hand, complimenting each other and providing engagement for consumers in both markets. This advertising display creates the opportunity for football fans and beer lovers alike to support both industries as well continuing a healthy lifestyle.
What we like about Budweiser’s Advertising Display:
- Engaging display. Budweiser’s colour scheme has always stood out within stores, using red and white to attract the attention of the consumer over competing beer brands.
- Sports theme. Being a large participant within the sporting world, Budweiser’s POS interacts greatly with the amateur footballer, applauding their sporting efforts and giving them the opportunity to almost take the next step to professionalism by providing them with a kit and meeting their desires to further unify their team.
- Desirable prize. With the features of not only a top to be won but the socks and shorts included, it can be seen as the ultimate football prize. With this it also gives Budweiser the opportunity to locally promote their company further by branding each piece of clothing. As there is a teams worth of kit to be won, this means that there is eleven different players promoting their brand outside of the competition.
- Multiple market integration. While mostly targeting those who are Budweiser consumers and football lovers, it also interacts with those who hold Nectar cards, persuading those who don’t to become new clients.
If you are thinking of using an advertising display or need designs for a POS, ODM have many promotional displays available to offer. ODM have a highly successful and innovative design team willing to provide their assistance on creating any other promotional product.
Other Budweiser brand promotions: